Strategic Insights Manager

工作 ID 10114668 地點圣莫尼卡, 加利福尼亚州, 美國 有意工作的公司 Disney Direct to Consumer 日期已公佈 Mar. 04, 2025

申請

工作概要:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what the Hulugan life is all about.

SUMMARY

Hulu’s Consumer Insights team is seeking a Strategic Insights Manager who will be an outstanding addition to the team. Reporting to the Sr. Manager, this new member will lead primary research initiatives around subscriber engagement and retention to inform Hulu’s marketing, product and corporate strategy. This role will work closely with other Insights Managers and Analysts in crafting research, analyzing and interpreting different types of data, and translating it into a clear and compelling narrative. The right person for this role is someone passionate about driving decision-making through the voice of the consumer and someone who is comfortable leading multiple sophisticated projects at once. The primary areas of responsibility for this role focus on Consumer Experience tracking programs.

WHAT YOU’LL DO

Oversee ongoing tracking initiatives among the Hulu subscriber base, maintaining efficient processes, managing external vendors, and adapting studies and insights as needed to address evolving business while balancing need for trendability.
Lead a wide variety of qualitative and quantitative research activities including collection and preparation of data as well as extraction and analysis of data from multiple sources to create summaries, tables, and report sections.
Manage the end-to-end process of planning and executing qualitative and quantitative research studies (i.e. questionnaire development, programming, and testing surveys, analyzing results, and producing final reports), both as in-house DIY studies and with external research partners.
Develop actionable insights and strategies to address key business objectives, by synthesizing relevant data sources (primary, secondary, or first-party) to tell a clear and holistic story.
Collaborate with internal stakeholders to understand key business questions and needs and coordinate with internal and external research partners to translate those into effective research programs.

WHAT TO BRING

Bachelor’s Degree in Business, Marketing, Psychology or related field
4+ years of custom research project experience, preferably at a market research supplier or entertainment provider
Experience with survey platforms such as Qualtrics, Alchemer, etc.
Experience with non-primary data sources (secondary research, social media data, first-party behavioral data)
Experience with SPSS, Reporter, Q or Marketsight
Passion for understanding consumer needs and attitudes and translating them into business strategies, particularly in the technology, media and/or entertainment sectors.
Experience with managing all phases in successful execution of research projects, including managing timelines, questionnaire design, data collection and analysis, reporting and presentations. Proven ability to manage multiple projects at a given time.
Knowledge of a variety of market research methodologies and their applications, with specific experience running tracking studies
Strong data analysis skills, particularly with large quantitative or qualitative datasets
Analytical thinker who enjoys problem-solving
Excellent verbal and written communication skills to tell a clear and compelling story with data
Drive to take initiative in projects and ability to work independently with minimal direction
Collaborative partner and teammate who can build good rapport, communicate effectively, and influence others when needed
Strong organizational skills and the ability to meet deadlines
Computer literate with proficiencies in MS Word, Excel, PowerPoint, and Google Docs
Confident, self-motivated, and detail oriented
Intellectual curiosity and a passion for innovation
Strong social, collaboration, and communication skills
Passionate consumer of content – Movies, TV, SVOD

NICE-TO-HAVES

MBA or advanced degree in Market Research or Statistics
Experience working on entertainment or technology consumer research, with an emphasis on SVOD, TV, and/or In-Home content consumption
Familiarity with R, Python, SAS, STATA or similar programming languages
Proficiency with SQL, with the ability to extract and combine disparate data sources to develop a rich, complete picture for the business
Experience working with large datasets and big data technologies, preferably cloud-based, such as Snowflake, Databricks, or similar
Strong business acumen

The hiring range for this position in CA is $91,900.00 to $126,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Direct to Consumer:

Disney 的直接消費者團隊負責監督 Disney Entertainment 中的 Hulu 和 Disney+ 串流業務，協助將 The Walt Disney Company 一流的故事講述給世界各地的粉絲和家庭。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Hulu, LLC，其所屬的業務部門是 Disney Direct to Consumer。

Hulu, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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