Content Programming Manager (Content Promos)

工作 ID 10111849 地點格倫代爾, 加利福尼亚州, 美國 有意工作的公司 Disney Direct to Consumer 日期已公佈 Feb. 25, 2025

申請

工作概要:

About the Role & Team

Disney’s Direct to Consumer (DTC) team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment, helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

The Disney+ Global Subscriber Engagement and Content Programming team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

What You’ll Do

Join Disney’s Global Content Programming Team as a Content Programming Manager (Content Promos)!

We are on the lookout for a passionate Content Programming Manager (Content Promos) who will drive our business and editorial priorities to enhance viewer engagement across Disney+ and Hulu. This role places a strong emphasis on promoting video content across both platforms. You will collaborate with a dynamic team of Content Programmers to conceptualize and execute engaging in-stream video campaigns and promotions. The ideal candidate is familiar with promotional videos, content management systems, and project management tools. A genuine enthusiasm for growth, along with a broad knowledge of television, film, and popular culture, is essential. If you possess curiosity, decisiveness, and adaptability, this could be the perfect opportunity for you!

Responsibilities

Program, Test, and Optimize: Develop and refine content promotions across Hulu and Disney+ to effectively meet the needs of our audiences and drive business objectives.
Monitor and Analyze Performance: Track the effectiveness of video promotional campaigns, identifying opportunities for optimization and enhancement.
Collaborate on Insights: Work closely with insights, data, and analytics teams to design experiments, collect data, and measure outcomes for informed decision-making.
Campaign Ideation and Communication: Contribute to the ideation, planning, tracking, and communication of promotional campaigns across teams and the organization, focusing on video promotions to expand audience reach.
Manage Prioritization and Targeting: Oversee title prioritization and develop targeting strategies using audience segmentation tools to enhance engagement.
Documentation and Workflow Efficiency: Maintain comprehensive documentation of processes while identifying opportunities to improve workflow efficiency.
Creative Troubleshooting: Collaborate with creative partners and other stakeholders to troubleshoot and resolve issues in promotional content.
Event Coverage: Be available to cover evening and weekend programming events as needed to ensure seamless operations.
Ad-hoc Collaboration: Work with team members on special programming strategies and initiatives to respond to current needs.

Required Qualifications & Skills

Minimum of 3 years of experience in editorial strategy, digital media, content programming, content curation, product management, or audience development.
Proficient in digital media publishing with hands-on experience using a consumer-facing CMS across web, app, streaming, or connected devices.
Proficient in Ads Manager or equivalent platforms for managing paid social campaigns.
Proven track record of successfully growing diverse audiences across various platforms.
Familiar with using data analysis tools such as Tableau, Looker, Conviva, Excel, Google Sheets, and Airtable to drive informed decision-making and enhance insights.
Strong communication skills with experience presenting to large groups.
Outstanding attention to detail and commitment to follow-through.
Quick learner with strong critical thinking, analytical, and problem-solving abilities.
Enthusiastic about working in a fast-paced, constantly changing environment.
Ability to manage multiple projects simultaneously while adapting priorities seamlessly and maintaining composure under pressure.
Passionate about sports, news, television, and movies.

Preferred Qualifications

Prior experience in the streaming or SVOD industry is highly desirable.
A strong understanding of and hands-on experience with Airtable is highly advantageous

Required Education

Bachelor's degree, preferably in a related field or relevant equivalent years of experience.

Additional Information

This role is based out of the Glendale office 4 days a week.
Must be available to cover evening and weekend programming events as needed to ensure smooth operations.

The hiring range for this position in California is $85,800 to $115,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Direct to Consumer:

Disney 的直接消費者團隊負責監督 Disney Entertainment 中的 Hulu 和 Disney+ 串流業務，協助將 The Walt Disney Company 一流的故事講述給世界各地的粉絲和家庭。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Streaming Services LLC，其所屬的業務部門是 Disney Direct to Consumer。

Disney Streaming Services LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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