Intern, Growth & Retention Marketing, Disney+ Hotstar - Jul to Dec 2025

工作 ID 10113272 地點新加坡, 新加坡 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 Mar. 05, 2025

申請

工作概要:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

About the Business

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly personalized entertainment experiences to diverse consumers around the world.

About the role

This role is part of the Growth Marketing (Lifecycle SEA) team and is responsible to lend support for projects on driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+ Hotstar.

This role is based in Singapore is responsible for supporting the Growth Marketing (Lifecycle) team.

Responsibilities:

Dedicated project: Lifecycle automation campaign

Collaborating with marketing ops team and implement guidelines of best practices on campaign execution.
Develop plans on how to drive user engagement and retention through campaigns.
Implement customer journeys for engagement, retention and winback objectives using our CRM tools across push notifications, in-app, web and email channels.
Analyse result of the campaign through data measurement analysis and share with markets as a best practice.

Campaign management

Update and maintain campaign calendars.
Collaborate with agency to ensure deliverables of campaigns are well prepared and provided in accordance with campaigns objective.
Maintain dashboard of campaigns result.
Build campaign result decks.
Manage the assets and distribution to key stakeholders.
Liaise with agency and freelance to requests copy and design for campaign needs.

Overall

Collaborate with internal and external stakeholders to develop marketing campaigns across direct comms channels including email, push and in app & App Stores.
Collaborating with the planning and development of a marketing calendar for direct comms
Working with creative teams to get assets for campaigns.
Running test and learn plans.

Internship Requirements:

Currently an undergraduate pursuing a bachelor's degree
Still an undergraduate and not yet graduated during the internship period
Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between July to December 2025
Indicate your internship availability (start and end date) in your resume
Indicate your expected graduation date in your resume
Indicate your marketing portfolio link in your resume and application (if any)

*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.

Requirements:

Currently an undergraduate pursuing a bachelor's degree in Marketing, business studies, Communications, Media, or a related field
Has a strong willingness to run test and learn at a customer and campaign level.
Good organisational skills and ability to prioritise work projects.
Good communication and presentation skills
Ability in analytical and numerical skills is an added value.
Knowledge or interest in Digital Marketing is a plus.
Interest or fan mentality for Disney, Pixar, Star Wars and Marvel
Highly self-motivated and meticulous with a strong passion for the streaming industry
Ability to adapt quickly to a constantly evolving organizations, and to thrive in a fast-paced working environment.
Strong team player; possesses good interpersonal skills with a high level of enthusiasm in collaborating in cross functional teams.
Adopts a challenging and questioning approach, proposing information and solutions in creative ways.
Passionate team player with a never-ending curiosity
Self-starter that needs minimal supervision in motivating himself/herself, always looking for opportunities to contribute to our campaigns and overall projects.
Ability to prioritize workload to meet competing deadlines and manage stakeholder expectations.
Strategic thinker with good communications skills
Excellent command of written and spoken English

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Southeast Asia)，其所屬的業務部門是 The Walt Disney Company (APAC)。

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