Coordinator, Paid Media

工作 ID 10110641 地點首尔特别市, 大韩民国 有意工作的公司 The Walt Disney Studios 日期已公佈 Jan. 10, 2025

申請

工作概要:

Job Summary:

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

The Growth Marketing team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

The Coordinator, Paid Media will be working on the global Disney+ Growth Marketing team, supporting the Japan market. This position will work with teammates locally and cross-countries to drive subscriber acquisition, utilizing programmatic and paid social strategies.

Responsibilities:

· Assist in applying digital advertising (programmatic display and social) strategies to acquire Disney+ subscribers efficiently

· Assist with budget updates, media ad trafficking, reporting, and additional deliverables requested for larger strategic projects

· Gain knowledge in global and local advertising platforms to help execute and manage campaigns

· Support team in evaluating publishers and use media research tools and resources to create strong media plan

recommendations

· Maintain team, channel, and campaign documentation i.e. take notes, compiles recaps etc.

· Track partner performance daily to ensure campaign effectiveness, working with the team to hold partners accountable for achieving KPIs

· Assist in compiling updates on partner capabilities

· Identify and resolve any issues with ad tracking or creative units

· Monitor trends, tools, opportunities and applications in both the digital media ecosystem and in the streaming industry, and apply knowledge accordingly

· Collaborate with larger Global Paid Media team to align on performance trends to ensure holistic team success

· Potentially support additional Global tasks as needed

Requirements:

· English & Korean language proficiency

· Digital Media Marketing internship experience preferred

· Ideal candidate will have some experience with direct response campaigns

· Skilled in all Microsoft Office Products, specifically Excel

· Hands on experience with programmatic and paid social platforms a plus (i.e. DV360, CM360, Yahoo!, Meta, TikTok, etc.)

· Basic understanding of mobile app tracking solutions and third-party ad verification partners a plus (i.e. Kochava, Integral Ad Science, etc)

· Ability to manage time and workload and has flexibility to work across different projects and vendors

· A strong communicator with a can-do, positive attitude and a strong desire to get things done

· Sense of humor and desire to have fun!

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Korea), LLC，其所屬的業務部門是 The Walt Disney Studios。

遇到技術問題？查看常見問題以尋求協助。