Senior Publicity Specialist- Disney+
工作概要:
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.
Job Summary
Senior Publicity Specialist- Disney+ will spearhead developing and executing communication and publicity strategies and plans for local content titles on Disney+, managing media and talent-based activations, and collaborating with agencies. The candidate is expected to be a thought leader well-versed in industry trends and innovations with outstanding communication skills.
In order to integrate and align PR opportunities and cultivate the Disney+ fan base, the role requires close daily collaboration with key stakeholders, including the APAC marketing and publicity team, external PR agencies, and marketing/production partners.
Join us in shaping the narrative for Disney+ local content and making a positive impact in the world of entertainment!
Key Responsibilities
- Develop and implement comprehensive communication and publicity strategies for Disney+ local content titles.
- Plan, coordinate, and execute impactful publicity campaigns, including media and talent-based activations.
- Collaborate closely with external PR agencies, marketing teams, and production partners to ensure seamless integration and alignment of PR opportunities.
- Effectively handle media and press opportunities to optimize media coverage.
- Manage the preparation and dissemination of publicity materials to relevant stakeholders.
- Oversee press activities and events related to title campaigns, such as talent tours, interviews, press conferences, showcases, etc.
- Cultivate and maintain relationships with media outlets and key industry contacts to maximize media coverage.
- Work collaboratively with internal teams, particularly the APAC marketing and publicity team, to build and strengthen the Disney+ fan base.
- Stay abreast of industry trends and innovations, serving as a thought leader within the organization.
- Ensure smooth communication throughout all aspects of publicity campaigns.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 5 to 7 years of experience in publicity or marketing, preferably with a focus on global or local content within the entertainment or streaming platforms sector.
- Strong understanding of current media landscapes and trends.
- Demonstrated flexibility to thrive in a dynamic and fast-paced environment.
- A proactive communicator with a can-do attitude and a strong commitment to achieving objectives.
- Excellent collaborative, teamwork, and interpersonal skills.
- Strategic thinking abilities to navigate complex challenges.
- Exceptional communication and presentation skills.
- Proven experience in working with external PR agencies and managing talent-based activations.
- Familiarity with Disney+ content and brand.
- Innovative and creative mindset with a keen eye for impactful storytelling.
- A team player with a collaborative and positive approach.
- Fluency in both written and spoken English and Korean.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於The Walt Disney Company (APAC):
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Korea), LLC,其所屬的業務部門是 The Walt Disney Company (APAC)。
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探索此地點 APAC
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可在 APAC 地區的多個市場以豐富方式探索新品牌體驗。
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