Sr Manager, Data Outcomes & Attribution

工作 ID 10111344 地點纽约, 纽约州, 美國 有意工作的公司 Disney Entertainment 日期已公佈 Jan. 28, 2025

申請

工作概要:

The Disney Advertising Global Data Outcomes & Attribution Team is seeking a talented person to help craft the future of measurement in the advertising ecosystem. The Sr. Manager, Data Outcomes & Attribution will lead a team to manage projects and analyses to demonstrate the effectiveness of Disney as an advertising platform that drives measurable results for our clients.

Job Summary:

The successful candidate will work directly with the sales team, agency partners, and brand partners to understand measurement needs and challenges. They will manage our data partners and vendors to execute both upper and lower funnel measurement solutions for our advertising sales clients. This includes brand effectiveness, ROI measurement and downstream behavior of the Disney audience. If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to take on new challenges, Disney may be the place for you.

Responsibilities and Duties of the Role:

Develop in-house measurement products and offerings, with both proprietary and 3rd party data, that will help demonstrate Disney’s impact on clients’ ROI and business outcomes
Oversee and lead consultation conversations with clients directly; design and create the measurement strategy and approach. Present and explain new concepts to internal and external clients
Working with a variety of external data providers and internal teams, to design research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
In partnership with the Data Science & Operations teams, onboard and create Disney POVs on third party data providers to guide decisions on partnerships and engagements
Create vision, develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
Position Disney as a thought leader in innovative research by scoping custom analyses that align with Disney data strategy
Lead a team and support them in the execution of custom research studies
Educate Disney Advertising Sales team on full funnel measurement solutions including methodology overview, navigating vendor dashboards and analyzing results

Required Education, Experience/Skills/Training:

8+ years of Experience in digital, digital video/TV, or media-focused data businesses
BA/BS is communications, data analytics, social sciences or related field required
Graduate degree desired
Experience with, and a strong understanding of methodology, data and systems for matching data sets to demonstrate performance-based response to advertising
Strong knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
Expertise in measurement theory and research design
Must have a comprehensive understanding of the media business
Must have excellent presentation and writing skills
Experience with attribution/ROI, brand lift vendors or data providers is a plus
SQL experience is a plus
Must be a team player with the ability to build relationships with both internal and external clients

#DisneyAdvertising

The hiring range for this position is $143,600 - $192,600 per year, which factors in various geographic regions. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment:

在 The Walt Disney Company (Corporate)，你會看到公司強大品牌背後各業務如何融會交流，建構出全球最創新、影響深遠和備受尊崇的娛樂公司。作為企業團隊的一份子，你將會與推動策略以讓The Walt Disney Company穩佔娛樂界頂尖地位的世界精英領袖一同工作。與其他具有創新精神的思想家惺惺相惜，同時讓這個世界上最偉大的故事敍述家為全球各地千百萬家庭締造回憶。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Advertising Sales, LLC，其所屬的業務部門是 Disney Entertainment。

Disney Advertising Sales, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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