Sr. Analyst, Marketing Planning & Analytics
樂享魔法
員工和演藝人員是我們一切工作的核心,因此 Disney 提供具有競爭力的全面獎勵方案,包括薪資、健康和儲蓄福利、休假計劃、教育機會等。
*福利和資格可能因企業和地點而異
- 健康保險與健康
- 托兒選項
- 有薪假期
- 退休計劃
- 學費援助
- 每週支薪
「直到我來到這裡之前,我不認為我覺得好玩才去做的事——透過統計數據講述體育故事——會成為我的工作。」
ESPN 高級研究員 Ana
工作概要:
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more! In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+!
The Growth Marketing team is seeking a Sr. Analyst who will join our New York City Marketing Performance and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver planning, execution, and optimization of paid media marketing plans across domestic and international territories. The role will be responsible for one or more dedicated region(s) (DOMESTIC, EMEA, APAC, LATAM).
Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The ideal candidate has deep expertise in digital performance marketing channels and knows about respective levers to pull back or push performance. The successful candidate will bring a highly analytical, cross-channel, and top-tier planning skills to the role.
The role will include assessing factors impacting resource allocations around the globe and considering which countries and digital channels should have heavier investment versus less.
We are looking for a detailed candidate with a strong analytical and reporting background, and experience in direct-to-consumer digital marketing. The individual should have some experience in statistical and financial modeling and have experience in defining and automating data-driven decision marketing.
The pace and cadence for change at DSS necessitates an ability to lead multiple projects, collaborate with multiple team members, and work with speed.
Responsibilities
- Collaborate with global leads to analyze and optimize paid media strategies based on performance data and key metrics
- Work with global teams and digital channel leads on paid media planning, forecasting, and monitoring, including performing data analysis to derive insights and ensure alignment with country-specific goals. Coordinate efforts with Finance, Marketing Science, and Data Product teams to drive informed decision-making
- Supervise country-level support for paid media strategies across various channels (e.g., Paid Search, Paid Social, Programmatic Display, Audio, Video) and develop comprehensive performance marketing budgets and forecasting processes for assigned regions
- Analyze and process performance data from multiple sources, collect insights and strategic recommendations from team members, and deliver a comprehensive cross-channel perspective to advise decision-making
- Aggregate and process multiple sources of data to build reports that help analyze and power decisions for the organization-at-large through effective management, and provide ongoing guidance, support, and recommendations to regional partners
- Develop sophisticated case models to forecast the impact of growth marketing initiatives, incorporating sophisticated data analysis and driving complex trade-off discussions.
- Facilitate cross-functional communication and teamwork to ensure strategic visibility and alignment across all relevant teams
- Leverage marketing mix model (MMM) results to refine and optimize budgeting and forecasting processes, using data-driven insights to enhance the accuracy and effectiveness of financial planning and resource allocation
- Act as key point of contact within Growth Marketing for any questions regarding paid media planning and spend pacing for assigned region(s)
- Coordinate with key media partners to develop regular business reviews with global teams
- Work in tandem with paid media execution team to ensure optimizations & findings are being communicated to regional teams
- Develop and lead regular cadence meetings with regional leads to provide the latest performance information and educate on paid media tactics and strategies
- Work closely with local market teams on region specific challenges & have proven understanding of region (holidays, local media platforms, etc.)
- Identify, prioritize, and articulate paid media campaigns and initiatives
- Support channel and vendor-level tracking, monitoring, and reporting of marketing meaningful metrics (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team.
- Develop impactful, compelling presentation materials (decks, notes, write-ups, etc.) that optimally communicate financial projections, drivers, marketing performance, risks and opportunities to leadership.
- Coordinate with key media partners to develop regular business reviews (i.e. Google, Meta, Snapchat, etc.)
Basic Qualifications:
- Bachelor’s degree in Marketing, Analytics, Statistics, Data Science, Business or related field
- 5+ years of experience in performance marketing, marketing planning, financial analysis or growth marketing analytics
- Experience working in a Direct to Consumer environment
- Experience with paid media planning; performance marketing platforms
- Excellent modelling skills with a special talent to defend model assumptions
- Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-platform optimization techniques
- Excellent written and verbal communication skills
- Very strong analytical skills, some statistical and financial modeling experience (e.g., usage of SQL, R, etc.) and the ability to identify and resolve issues
- Experience with data visualization tools and methodology (e.g. Tableau, Power BI, Looker)
- Proven proficiency with Excel and PowerPoint
- Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
- Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
- Able to maintain both a rigorous attention to detail and a big-picture strategic mindset
- Deliverable-focused, strong work ethic, able to prioritize, and resolve an array of issues simultaneously
Preferred Qualifications
- MBA
- Consulting and/or streaming business experience highly preferred
- Subscription services experience highly preferred
The hiring range for this position in New York, NY is $107,400 to $143,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於The Walt Disney Studios:
超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Streaming Services LLC,其所屬的業務部門是 The Walt Disney Studios。
Disney Streaming Services LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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