Senior Research Analyst

工作 ID 10117323 地點倫敦, 英国 有意工作的公司 The Walt Disney Company (EMEA) 日期已公佈 Apr. 04, 2025

申請

工作概要:

Job Summary

The Walt Disney Company (TWDC) Audience Research and Measurement department is responsible for delivering data driven solutions and audience insights across a number of our media divisions, including Disney Advertising, Disney+ EMEA Original Productions, Content Sales and Media Networks.

This role is part of the team supporting the Disney Advertising Sales department. The team is responsible for the UK and regional EMEA insight delivery across Disney+ Advertising Tier as well as supporting advertising partnerships across our world leading entertainment brands – Disney, Pixar, Marvel, National Geographic and ESPN. This role will predominantly focus on the Disney+ Ad Tier and National Geographic, but the successful candidate would be expected to support across other brands mentioned, too.

Using a range of tools and methodologies, this multifaceted role plays a crucial part in driving advertising revenues through combining audience understanding with commercial application. You will be the voice of the consumer, from pitch work through to campaign evaluation.

The role will support the Senior Manager and Manager, Audience Measurement and Insight, and works in partnership with the wider Disney insights teams.

This position requires someone to work from our Hammersmith offices 4 days a week (Mon-Thu).

The Opportunity & Responsibilities:

Disney +

Responsible for creating, evolving and maintaining regional resources and scorecards based on industry data and insights through collaboration with local EMEA research teams
Lead on UK industry insights to support audience understanding across the AV landscape including BARB, TGI, GWI
Partner with Trade Marketing team on Go-To-Market assets
Work with team on Thought Leadership insights including project management across primary research
Support on marketing effectiveness studies
Stay updated on industry trends and emerging technologies in audience measurement

National Geographic

Responding to briefs and pitch work, using our research tools to create the most compelling insights for National Geographic's advertising sales team
Manage campaign measurement project lifecycle, from scripting to presenting to clients
Be an expert in the audience and media of National Geographic, with in-depth knowledge of viewership across the entire National Geographic ecosystem: TV, Social, Digital, and Print
Be a category expert on key National Geographic categories such as travel and luxury

Where needed, provide commercial insight support for other brands, such as ESPN, or studio brands like Marvel or Pixar.

This role offers the exciting opportunity to collaborate closely with interns, providing mentorship and guidance to help develop their skills while simultaneously enhancing your own coaching and leadership abilities.

The Experience We Require From You:

Experience working within a commercial media research and insights team
Proven experience in analysing and interpreting BARB audience data, using TechEdge to analyse industry viewership data and inform strategic decision-making
Experience cross-tabbing syndicated datasets from the UK media landscape (e.g. TGI and GWI)
Motivated by understanding drivers of advertising effectiveness and customer behaviour
Comfortable presenting research findings to senior-level stakeholders
Highly numerate with ability to turn data into insights in an interesting, engaging and commercially relevant way
Comfortable working on projects independently
Able to manage and prioritise multiple deadlines simultaneously
Preferred: Experienced in a range of advertising effectiveness methodologies including 1st and 3rd party data as well as traditional approaches, scripting, data analysis, report writing.

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

申請

關於The Walt Disney Company (EMEA):

Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Limited，其所屬的業務部門是 The Walt Disney Company (EMEA)。

The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。

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