Senior Research Analyst - Disney+
工作概要:
About the Role & Team
Are you a forward-thinking, analytically minded Senior Research Analyst looking for a new opportunity? We would love to hear from you here at the Disney+ team! A role has become available in our team which would offer you the opportunity to help the business build its understanding of customer needs, behaviours and attitudes, and specifically how this drives Disney+ brand affinity, customer acquisition and retention for our Disney+ business.
Disney+ is The Walt Disney Company’s new Direct to Consumer video entertainment service. The service consists of long form and short form video built around five key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star)
The Disney+ team is responsible for the daily operation of Disney+ across Europe and Africa, specifically focused on marketing, customer acquisition and retention, partnerships and synergy, content programming, research and analytics.
The senior analyst at Disney+ will demonstrate excellent communication skills, analytical thinking, and the ability to work across the Disney+ teams and with third party service providers to identify business needs and deliver customer insights.
This role will require you to be onsite 4 days a week at our Disney offices in Hammersmith.
What You Will Do
- Support in all areas of the Disney+ marketing effectiveness programme including brand and campaign tracking, creative testing and positioning research.
- Day to day management of EMEA Disney+ brand and campaign tracking across 26 EMEA markets including; reporting set up, questionnaire design and dashboard development when required.
- Support creative testing of marketing assets across static, audio and visual.
- Support with brand drivers analysis to identify key business critical metrics and commercial target setting.
- Work closely with the marketing analytics team to support measurement of ongoing marketing testing/experimentation and contextualising results.
- Shared responsibility for adhoc analysis and requests across the insights programme alongside coordinator and analyst.
- Collaborate with local market research teams within EMEA to ensure local nuances are represented and sharing best practice and guidance where applicable.
- Liaise with global research team for ongoing development of global initiatives and represent the EMEA perspective to ensure insights support the business at both a global and EMEA level.
- Support Senior Manager in adhoc strategic projects including developing agency briefs, commissioning, and creating compelling debrief materials.
Required Qualifications & Skills
- Proven experience of analytical and market research techniques, specifically quantitative tracking
- Knowledge and strong experience of research tools e.g. SPSS, Survey Reporter, TGI, Q, Qualtrics
- Experience presenting strategic insights to senior level stakeholders
- Capable of crafting a narrative with actionable recommendations from research data and insights
- Excellent partner management across multiple functions and external providers
- Sophisticated skills in excel, strong PowerPoint proficiency.
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
關於The Walt Disney Company (EMEA):
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 The Walt Disney Company (EMEA)。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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探索此地點 EMEA
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
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