Senior Brand Commercialisation Manager
工作概要:
Senior Brand Commercialisation Manager
Are you passionate about building iconic brands and driving commercial success? Disney Consumer Products (DCP) is looking for a skilled Senior Brand Commercialisation Manager to lead the growth and optimisation of beloved franchises, including Mickey & Friends, Disney Classics (e.g., Stitch, Winnie the Pooh), and Disney Preschool, across the EMEA region. In this role, you will shape strategies, identify commercial opportunities, and collaborate with diverse teams to bring these brands to life for millions of consumers.
Key Responsibilities
- Develop Strategic Brand Plans: Adapt global brand strategies into actionable initiatives for the EMEA region, using consumer insights, market trends, and financial analysis.
- Foster Collaboration & Alignment: Partner with Category, Marketing, Retail, Creative, and Finance teams to ensure seamless execution of brand strategies.
- Monitor Brand Performance: Track key metrics and financial performance, implementing adjustments to meet targets.
- Identify Market Opportunities: Discover growth areas through franchise analysis, consumer segmentation, and category insights to drive innovation and expansion.
- Communicate Brand Strategies: Effectively share and mobilise brand strategies with internal and external stakeholders to support sell-in efforts and strengthen partnerships.
Experience Required
- Relevant Expertise: Experience in brand management, commercial licensing (fashion/softlines is a plus) and regional strategy within both physical and digital landscapes.
- Collaborative Leadership: Proven ability to lead and influence cross-functional teams and stakeholders to achieve shared goals.
- Data-Driven Approach: Strong skills in financial analysis and using data to drive revenue and inform strategic decisions.
- Adaptable Problem-Solving: Confidence navigating ambiguity and high-pressure situations with a solutions-focused approach.
- Consumer and Market Knowledge: In-depth understanding of consumer behaviour, market dynamics, and category trends in the EMEA region.
Join Disney Consumer Products to help shape the future of our iconic franchises and delight audiences across the EMEA region.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 Disney Experiences。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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探索此地點 EMEA
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
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