Digital Marketing Assistant
工作概要:
About the Role & Team
Support Disney Destinations International in growing the consumer direct proposition for Disneyland Paris (DLP) UK/IE and support on portfolio activations when required. In this position you will be reporting into the Digital Marketing Manager.
You will be contributing towards achieving the attendance, room nights and revenue goals for DLP through supporting the Digital Marketing Manager and Digital Marketing Executive in all aspects of the planning, development, execution and evaluation of WDTCI marketing initiatives.
What You Will Do
• Support the Digital Marketing Team with the creation of new website content to support the launch of product and offers for DLP and portfolio activations when required
• Undertake content audits to look at recommendations for content improvement and updates, ensuring content is accurate and optimised
• Collaborate with digital teams based in U.S. and France on website activations
• Support the Digital Marketing Executives with setting up new website content across disneyholidays domains using the Content Management Systems
• Support the Digital Marketing Executives and the Performance Marketing Executive with the creation of PPC ads
• Work closely with the Development and Digital Production Teams, taking an active interest in User Experience best practice, ensuring continuous optimisation of the user journey
• Responsible for developing and updating pre- and post-booking consumer touch points, including guest documentation, collateral and IVR messaging
• Support the wider marketing team with queries and material relating specifically to the Walt Disney Travel Company, ensuring product and messaging is accurately reflected
• Be responsible for the Frequently Asked Questions section of the website working closely with the operations team
• Take an active interest in Search Engine Optimization best practice and support in its optimisation initiatives
• Support the team in administrative duties, production of marketing materials, briefing of marketing initiatives and product updates
• Be responsible for keeping the Finance Tracking File updated and raising Purchase Orders as required
• Assist the Promotional and PR team
• Operate with integrity, champion change and be a good ambassador for DDI and the wider Walt Disney Company
• Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments
• Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructor-led courses and on the job learning
• Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable
• Build links with other TWDC functions to develop broader knowledge of the business
• Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice.
Required Qualifications & Skills
• Degree level qualification or equivalent experience working in a similar field. Marketing qualification, beneficial
• Some previous experience within a digital marketing role in a major multi-national marketing environment, beneficial
• Demonstrated tactical skills related to implementation of marketing plans
• Experience of writing effective and engaging copy, essential
• Highly organised, capable of prioritising tasks effectively and meeting deadlines
• Ability to work across multiple projects in a fast-paced and ever-changing environment
• Strong attention to detail
• Creative sensibility and flair for writing effective copy
• Demonstrable presentation skills, virtually and face-to-face
• Proven interpersonal skills
• Strong written and spoken English for business use, essential
• Computer literate (Word, Excel, Outlook and PowerPoint); adept in use of video conferencing tools such as Zoom, essential
Preferred Qualifications and Skills
• Affiliate experience/knowledge is desirable
• Experience using JIRA
• Marketing experience across multiple EMEA markets
• Other European languages not required but desirable
The Perks
• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於Walt Disney World Resort:
自 1971 年開幕以來,華特迪士尼世界度假區在很多人的童年及家族回憶中擔當了重要的角色。時至今日,來自世界各地數以億計的賓客均慕名而來,到訪這個奇幻之地,享受一趟迪士尼假期。透過創意、創新和科技的結合,度假區讓賓客投入經典迪士尼童話故事和新形式的家庭娛樂之中。華特迪士尼世界度假區的演藝人員運用了故事敍述的豐厚傳承,透過無與倫比的細節和超卓的賓客服務,將迪士尼的魔法栩栩如生地呈現於賓客眼前。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 Walt Disney World Resort。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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