PR Manager

工作 ID 10109160 地點倫敦, 英国 有意工作的公司 Disney Experiences 日期已公佈 Jan. 13, 2025

申請

工作概要:

About The Role & Team

Drive publicity around Disney Consumer Products (DCP) licensing and retail initiatives with media & influencers, managing implementation of campaigns and press office activity. You will also be leading the day-to-day development and delivery of creative communications campaigns (with end-to-end ownership for identified initiatives) for DCP’s priority franchises in the UK & EMEA. The team are responsible for elevating the earned media appeal of retail campaigns and programs to drive relevance for The Walt Disney Company’s (TWDC) brands and franchises.

This role is a Fixed-term contract running until 30/06/2025, based in the office 4 days a week in London, Hammersmith.

What You Will You Do

Provide strategic PR counsel to internal clients, commercial, franchise and marketing teams, as well as senior leadership
Maintain excellent media relationships (both consumer and corporate) and liaise with senior journalists to deliver on message coverage and manage the media agenda as appropriate
Keep up to date on PR industry and media landscape and be able to identify strategic PR and event opportunities
Monitor brand landscape for potential issues and work closely with issues management team to develop crisis communication plans, draft statements etc.
Share best practices across the TWDC PR community in EMEA and globally
Lead meetings with marketing and franchise teams, as well as lead or participate in meetings, presentations and brainstorming sessions to cultivate creative ideas and PR opportunities
Drive DCP messages and initiatives on owned channels, including social media platforms, working closely with internal and digital communications to ensure consistent messaging and engaging content is delivered
Develop comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders
Build relationships with category, franchise and retail teams, and proactively share plans and results to maximise impact
Develop relationships with and ensure the appropriate flow of information between relevant stakeholders in the business, including marketing, sales and retail
Continue to build relationships with marketing franchise teams across the company to drive press coverage that grows the franchises and proactively seek out opportunities
Maintain external awareness of the market by managing a broad range of external press contacts and by monitoring media for competitor activity and potential opportunities for the Disney organisation
Represent the organisation with external industry bodies as required

Required Qualifications & Skills

Ability to create and execute high impact PR campaigns from conception to delivery
Ability to manage relationships with external agencies, draft agency briefs and select preferred partners
Good commercial awareness and budget management skills
Ability to understand and work within the legal guidelines provided by the legal department
Good understanding of the Disney brand, its reception and profile in different markets
Unrivalled media relations skills with a hands-on approach to media outreach
Social media savvy with strong creative sensibility and ability to conceptualise campaign ideas autonomously
Skilled at crafting media pitches
Persuasive with strong presentation skills and ability to pitch an idea and build consensus around campaigns
Strong managerial and mentoring skills
An ability to be agile to capitalise on the moment and identify new opportunities
Resilient and nimble in an ever-changing landscape
Excellent strategic approach to problem solving and innovation
Exceptional planning and organisation skills
Cultural sensitivity and an understanding of local markets across EMEA

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Limited，其所屬的業務部門是 Disney Experiences。

The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。

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