Manager, Consumer Insights (qualitative, social listening analytics focus)

工作 ID 10109387 地點大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 日期已公佈 Dec. 19, 2024

申請

工作概要:

This position is to act a key lead in providing qualitative consumer insights and market insights to help Hong Kong Disneyland (HKDL) develop the understanding of current and future guests to the resort.

This role will have two key focus areas:

Acting as lead on qualitative research initiatives supporting all Lines of Business. Coordinating with partner agencies to lead projects end to end or conducting research personally for quick turnaround briefs. Oversee social listening capabilities and insight generation to enhance our understanding of the impact of market activations across paid/earned/owned media.

Job Responsibilities:

Lead the execution, development and analysis of qualitative research through face-to-face or online focus groups and in-depth interviews and also ethnographies and any other applicable methodologies
Oversees the management of projects led by partner agencies and conducting in-person research
Synthesize the findings to identify key themes, trends, patterns and actionable insights
Utilize social listening data and content analysis to unveil insights around HKDL across paid, earned and owned content.
Collaborate with cross-functional teams and different lines of business to integrate consumer insights into business strategies
Leverage additional approaches and methodologies such as trend spotting, semiotics etc to ensure the business has a current understanding of the cultural zeitgeist across core demographic targets and target markets

Job Requirements:

Bachelor’s degree or above in marketing, communications, psychology, business or social sciences
10+ years with relevant end to end qual experience both client and agency side with social media listening tools and analysis exposure/experience, preferably within travel and entertainment related industry
Demonstrated hands-on experience in customized market research and/or management consultancy projects with expertise in social data and content analysis
Capable of translating technical findings into actionable recommendations with stakeholders of all levels
Strong business acumen with data analytical capabilities to manage ambiguity and complexity
Fluent in Cantonese, Mandarin, and English

HKProfessional #LI-AI1

申請

關於Hong Kong Disneyland Resort:

香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中，在八個不同園區可盡情探索，親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店，令旅程更加完美。香港迪士尼樂園全心投入服務香港社區，致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務，關愛社會上有需要人士和家庭，啓發兒童和青少年的創意，更推動環境保護及健康生活。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited，其所屬的業務部門是 Hong Kong Disneyland Resort。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求

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