Consumer Insight Manager

工作 ID 10107998 地點 Celebration, 佛罗里达州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Dec. 05, 2024

申請

工作概要:

“We make magic.” That’s our motto at Disney Experiences (DX), and it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through actionable data analytics, integration and insights, and the Consumer Insight (CI) team is a key part of CIMA. Our role is to drive consumer-centric decision-making by deeply understanding the consumer and complexities of our business so that insights can be leveraged to achieve desired business goals.

To provide key metrics and enable the continuous development of rich insights, CI’s quantitative research capabilities include survey instrument development, online and in-person survey administration, structured and unstructured data management, research account services, and advanced technology platforms. Additionally, CI executes qualitative research, leverages secondary research sources, and partners with external research agencies to gain deeper understanding of market trends.

The Consumer Insight Manager will be responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with internal partners and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights. The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research applying industry-leading tools, innovative techniques, and advanced methodologies. This role supports Disney Cruise Line.

Basic Qualifications: These are the minimum qualifications you need to be considered for this position:

Minimum 5 years market research experience
Experience with end-to-end research execution using a variety of quantitative and qualitative research methodologies
Strategic thinker with ability to quickly identify and address business questions/needs
Experience building and maintaining relationships with internal partners/stakeholders
Effectively translate data and analysis into compelling presentations / written communications
Experience sharing a point of view and influencing internal partners/stakeholders verbally and in written form
Strong strategic and analytical skills, including the ability to synthesize large amounts of data into impactful and valuable insights
Expertise with a statistical package (SAS, SPSS/PASW, r, Python)
Effectively manage multiple high priority projects simultaneously
Flexible and adaptable – adjusts easily to changing priorities and continuously evolving complex business issues
High proficiency with Excel, PowerPoint and Word
Must be willing to travel (<10% of work days may be away from the office)

Preferred Qualifications:

Experience recruiting and moderating for both focus groups and individual interviews
Experience partnering with and managing market research agencies

Required Education:

Bachelor’s degree in market research, marketing, statistics, sociology, psychology, business, economics or related field

Preferred Education:

Master’s or doctoral degree in market research, social sciences, business or other relevant field

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Destinations, LLC，其所屬的業務部門是 Disney Experiences。

Disney Destinations, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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