Audience Strategy Analyst

工作 ID 10109540 地點 Celebration, 佛罗里达州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Jan. 08, 2025

申請

工作概要:

The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.

In this role, you will ensure marketing campaigns are infused with insights and data-driven audience signals. You will provide data-driven audience strategies and audience insights that take into account a variety of data sources and platforms. You will be a consultant/interface between analytics/technical teams and marketing/business, ensuring we are constantly making and maturing data-driven decisions.

Responsibilities

Audience Strategy

Create data-driven, audience-first strategies for various campaigns, using business objectives, audience performance and insights, and knowledge of data activation
Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery
Translate business objectives into actionable, data-driven audience recommendations
Develop an understanding of audience data, including available attributes, models, segmentation, and onboarding capabilities
Play a critical role in annual upfront planning, providing insights, recommendations and strategies to help shape the holistic marketing plan

Audience Insights & Analytics

Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations. Present findings to the Audiences team and stakeholders
Monitor the performance of audience strategies and make recommendations for optimization

Audience Team Priorities

Develop subject matter expertise and own the development of a priority area for the Audiences team, ensuring the rest of the Audiences team remains informed
Ensure Audience team processes are documented and kept up to date

Basic Qualifications

Who you are...

Demonstrated team player with strong collaboration skills
Data-driven professional with strong curiosity, a desire to learn, and a passion for innovation
Strong communicator with the ability to collaborate across various teams
Knowledge of Disney Parks, Experiences & Products and a passion for the brand

What you bring...

2-3+ years of relevant work experience
Experience using data and insights from multiple sources to provide actionable recommendations
Experience with Data Analysis and Manipulation Tools (Excel, Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics)
Experience translating insights and recommendations into presentations for various stakeholders
Experience with Paid and/or Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, Braze, Salesforce, etc.)
Experience moving projects forward in a large, matrix organization

Preferred Qualifications

Experience with audience focused analyses
Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders)
Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Data Privacy and Suppression, Segmentation)
Experience monitoring audience performance
Experience with audience insights tools, such as Google Insights Finder, Resonate, etc.

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申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Destinations, LLC，其所屬的業務部門是 Disney Experiences。

Disney Destinations, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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