Sr Social Media Manager - Youth Audience Expansion

工作 ID 10113883 地點布里斯托尔, 康乃狄克州, 美國 / 洛杉磯, 加利福尼亚州, 美國 有意工作的公司 ESPN 日期已公佈 Mar. 21, 2025

申請

工作概要:

Working in social media at ESPN is unlike anything else. Each day you’ll be challenged to blend creativity, sports knowledge, and journalistic instincts to produce industry-leading content seen by millions of sports fans. Collaboration, innovation, effort, and fun are at the core of this team and every day is game day. 

As the Senior Social Manager, Youth Audience Expansion, you will lead a content strategy that seeks to drive engagement with young fans on social. This role involves developing and executing dynamic social media strategies for SportsCenter NEXT, ESPN’s home for high school sports and youth culture on TikTok, Instagram, X, YouTube and Facebook. If you're a seasoned social media professional with a proven record of expanding audience reach, we invite you to be a driving force in shaping the future of sports entertainment. This position will report to a Senior Director, Social Media.

This role is highly anticipated to be based at our Headquarters in Bristol, CT. However, may be open to our Los Angeles, California office.

Responsibilities:

Formulate and execute a comprehensive social media strategy to expand ESPN's audience reach and engagement with young fans, high school and below. While concentrated on the SportsCenter NEXT brand, this role will lead efforts to foster connection with this demographic across all ESPN social accounts
Grow SportsCenter NEXT social accounts, utilizing data to analyze content, audience demographics, behavior and cultural trends to inform engagement strategies
Oversee and manage a team of three and an agency that creates content for SportsCenter NEXT. This includes discovering user-generated content, reacting to key events and storylines (all sports) and creating content plans for relevant programming on ESPN
Collaborate with cross-functional teams at ESPN (corporate strategy, marketing, synergy, corporate citizenship, business development and innovation) on broader efforts that drive youth audience expansion. For example, this Senior Manager could help assess and/or support opportunities to engage Gen Z & Alpha audiences on platforms like Roblox and Fortnite
With our marketing team, ideate and collaborate on efforts that increase awareness of SportsCenter NEXT, ranging from on-site activations at tournaments, merchandise and apparel, and partnerships with influencers and rising athletes

Qualifications:

Minimum of 7 years' experience in Socia Media or related industry
3+ years of experience managing direct reports and/or agencies
Strong leadership skills with the ability to motivate and mentor a team
Proven experience in sports social media management
Adept in topics that intersect with sports like gaming, technology, fashion and pop culture
Demonstrated success in driving audience growth and engagement through strategic social media initiatives
Excellent communication and interpersonal skills that drive positive collaboration with internal teams and external partners

Preferred Qualifications:

7+ years’ experience managing large-scale social media accounts
5+ years’ experience managing direct reports and/or agencies

Required Education:

High School Diploma or Equivalent

Preferred Education:

Bachelor's Degree

#ESPNMedia

The hiring range for this position in Los Angeles, California is $111,000.00 to $152,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於ESPN:

在 ESPN 工作與其他地方不同。這是因為我們總是尋找新的方式與粉絲互動，無論他們是在甚麼地方、以何種方式接觸體育。我們每天都在做沒有人做的事情，這一切都是在一種充滿活力的文化中，不斷地堅持不懈，並且不斷地超越自我。當您的團隊擁有最新的技術、突破傳統的想法和世界級的人才時，每一天都是非同尋常的。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 ESPN Productions, Inc，其所屬的業務部門是 ESPN。

ESPN Productions, Inc 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

我們將根據適用法律考慮聘用具有案底的合資格求職者。

就業申請的殘疾便利安排

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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