Social Media Manager – YouTube (National Geographic)

工作 ID 10112314 地點華盛頓州, 華盛頓州, 美國 有意工作的公司 National Geographic 日期已公佈 Feb. 05, 2025

申請

工作概要:

National Geographic is seeking an experienced manager to oversee strategic and creative social campaigns for Nat Geo titles and editorial content on YouTube. A successful candidate will be responsible for managing the scheduling, planning, agency relationships, and original content production for YouTube. Additionally, they’ll have an eye towards how to best utilize the platform, tell diverse stories, integrate consumer products and affiliates, optimize advertising, and enhance the content on other social platforms.

We are looking for a passionate video strategist who has experience in ideating, creating, and marketing social video/YouTube content as well as managing agencies, internal team relationships and busy timelines. Excelling in this role requires a knowledge of what is trending/current on social [with an eye toward YouTube], an aptitude for developing insights-driven global strategies, a deep and current knowledge of the platform's offerings, how to best utilize influencers, a keen eye for compelling and innovative content and creative, and excellent project management skills. They will also need to be comfortable creating and presenting decks across the team, department and to leadership.

Responsibilities

Channel Management & Optimization

Support management and growth on all YouTube accounts: NatGeo, NatGeoAnimals, NatGeoKids, NatGeo Español.
Manage digital agencies supporting YouTube and other marketing priorities.
Work closely with affiliates and media teams to monetize our content and offerings.
Maintain standard operating procedures, guidelines, and policy documentation for key stakeholders and partners.

Creative Strategy

Advise on, communicate and implement best social media practices and cultural landscape as it pertains to the YouTube platform.
Evolve tactics throughout each campaign/project as new data emerges.
Review, edit and provide feedback for Nat Geo YouTube Original shows.
Partner closely with the development and marketing team to create high impact and conversation-driving Nat Geo YouTube content and campaigns.
Execute sponsorship campaigns and paid media efforts running across brand channels, and contribute to proactive packaging and ideation to increase revenue.

Communication & Collaboration

Communicate YouTube strategy, platform updates, and best practices to peers, leadership, and other internal stakeholders.
Partner with YouTube to identify new opportunities and develop innovative activations.
Collaborate with the broader marketing title teams on talent social training, digital activations and paid media creative, influencer activations etc.
Foster and build excellent working relationships with key internal stakeholders in editorial, communications, marketing, and channel teams across Nat Geo and Disney.

Analysis and Reporting

Develop and own goals and performance metrics for YouTube.
Monitor regularly to understand effectiveness of strategy and creative, making recommendations based on analytics and reporting.
Support finance teams with revenue forecasting, route ad hoc requests and inquiries from centralized data and analytics teams.

Basic Qualifications

5+ years social media experience, with at least 3+ directly managing YouTube channels and content.
Creative, proactive, and independent thinking, with a strong solutions-oriented mindset.
Self-starter with a strong bias for action.
Ability to prioritize, multi-task and meet deadlines.
Effective communication skills in both verbal and written form.
Ability to build and manage interpersonal relationships.
Extreme attention to detail.
Proficiency with Microsoft Outlook, Word, Excel, Keynote, PowerPoint and Google Suite.
Proficiency with project management tools, such as Airtable, Asana, etc.
Experience leading creative content development and production.
Experience with social media content management and reporting systems.

The hiring range for this position in Washington D.C. is $91,900 to $126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於National Geographic:

National Geographic Partners LLC (NGP) 是 Disney 和 National Geographic Society 的合資企業，致力透過無與倫比的媒體資產組合為世界帶來優質的科學、冒險和探索內容。NGP 結合全球 National Geographic 電視頻道 (National Geographic Channel、Nat Geo WILD、Nat Geo MUNDO、Nat Geo PEOPLE) 與 National Geographic 媒體和消費者導向的資產，包括 National Geographic 雜誌； National Geographic 工作室；相關數碼和社交媒體平台；書籍；地圖；兒童媒體；以及包括旅行、全球體驗與活動、歸檔銷售、許可和電子商務業務的輔助活動。131 年以來，增進對世界的知識和理解一直是 National Geographic 的核心宗旨。現在，我們致力突破邊界，進一步為我們的消費者提供更好的服務……與此同時，我們每個月都在全球 172 個國家／地區和 43 種語言中接觸到全世界數百萬觀眾。NGP 將我們的收益的 27% 撥回給非營利組織 National Geographic Society 用於資助科學、勘探、保護和教育領域的工作。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 National Geographic Partners PAY SVC，其所屬的業務部門是 National Geographic。

National Geographic Partners PAY SVC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

遇到技術問題？查看常見問題以尋求協助。