Senior Manager, Hulu + Live TV Marketing (Hulu)

工作 ID 10101924 地點圣莫尼卡, 加利福尼亚州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Sep. 27, 2024

申請

工作概要:

Hulu’s Marketing team is seeking a Senior Manager who will be an outstanding leader and addition to the team. You’ll be responsible for overseeing marketing strategy of the Hulu + Live TV product and leading key marketing campaigns that achieve brand, engagement, and acquisition goals. This role will manage a team focused on developing and executing marketing campaigns for our live TV and licensed content library. The role will require excellent leadership and communication skills, and a penchant for strategic and creative problem solving.

The ideal candidate is a big-picture strategic thinker who loves TV (sports and entertainment), has a great attitude, exemplary organization skills, and ability to effectively delegate projects and stay proactive. [Knowledge and passion for sports is a must.] Partner marketing skills and knowledge of working with media, creative, and content teams is desired.

In this role, you will work closely with many Hulu and The Walt Disney Company teams including Live TV content partnerships, media, creative, PR, CRM, social, subscriber acquisition, finance, and product. You’ll also build strong relationships and work with some of the most prominent external networks, studio partners, and sports leagues.

Responsibilities

Reporting into the VP of Brand Marketing, you will oversee the Hulu + Live TV marketing strategy that includes sports, news, and entertainment to ensure alignment with Hulu’s overall business objectives, goals and priorities.
Develop strategic marketing briefs and lead tentpole 360 campaigns and content tune-in campaigns focused on Hulu + Live TV.
Develop and execute marketing campaigns for Live Events on Hulu that include exclusive music festivals and other key events to drive earned media, engagement, and build brand love.
Partner closely with relevant teams for Add-On initiatives like Sports Add-On, ESPN+, and lead strategic plans for the Disney Bundle with Hulu + Live TV.
Support key network partner relationships and campaigns, driving acquisition and engagement goals that move the business forward.
Lead a team of marketers focused on driving awareness and engagement of Hulu’s Live TV content, while fostering career growth.
Oversee the Live TV marketing budget and generate detailed resource plans.
Work cross-functionally to achieve success, including collaborating with Live TV Content Partnerships, Product, Creative, Media, Social, CRM, Editorial, PR and more.
Report out the key learnings/insights of tentpole marketing initiatives to evolve and optimize for maximum success.

Basic Qualifications

7+ years of professional experience working in a fast-paced environment, media/TV company.
Experience leading numerous 360 marketing campaigns from strategy, creative execution to launch.
Ability to think big-picture and work with all levels of an organization to drive clarity on campaign goals, and short term/long term strategy.
Excellent communication skills and excels at partner management.
Ability to lead a team, empower others and get results through motivation of others.
Strong attention to detail and ability to switch between creative projects and analytical/technical projects with ease.

Preferred Qualifications

Experience and knowledge of the sports landscape strongly preferred.

The hiring range for this position in Santa Monica, CA is $123,000 to $165,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Hulu, LLC，其所屬的業務部門是 Disney Entertainment Television。

Hulu, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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