Manager, Retail Marketing (Project Hire)
樂享魔法
員工和演藝人員是我們一切工作的核心,因此 Disney 提供具有競爭力的全面獎勵方案,包括薪資、健康和儲蓄福利、休假計劃、教育機會等。
*福利和資格可能因企業和地點而異
- 健康保險與健康
- 托兒選項
- 有薪假期
- 退休計劃
- 學費援助
- 每週支薪
在迪士尼有很多成長和學習的機會!工作中永遠不會有沉悶的時刻。
Diana, Principal Counsel
工作概要:
Disney Consumer Products is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, movies, food, beverages, stationery and electronics. Overall, the Manager, Retail Marketing will have responsibility for the ideation, implementation and execution of marketing programs for the Walmart US account and Sam’s Club account.
Are you ready to join this team and make an impact? We are excited to learn more about you!
This role reports to the Senior Manager of Retail Marketing.
This is a 12-Month Project Hire position without any guarantee of permanent placement.
What You Will Do:
- Responsible for building and driving retail marketing programs and ensuring they are implemented across digital, social, and physical marketing channels to achieve organizational objectives for market share, volume, revenue, operating income, and brand awareness.
- Guide the tactical execution of marketing programs based on retailers' core strengths and needs to increase business, ensuring all deadlines and brand guidelines are met and creative consistency throughout all program elements.
- Implement an end-to-end process for Influencer and social campaigns, including product prioritization, sample coordination, and collaboration with various parties.
- Complete campaign activities within agreed timeframes at the agreed-upon quality levels and provide feedback and insights on campaign effectiveness. Provide insights on historical campaign performance and customer behavior to influence future campaign strategy.
- Solicit cost estimates for best pricing on all marketing elements, ensuring all quality guidelines are met.
- Write and submit retail creative briefs, providing retailer insights to the retail creative team/agency for the development of retailer programs.
- Establish strong working relationships with retailer marketing managers, visual merchandising managers, site managers, media managers, key internal partners, agencies, and suppliers.
- Seek out knowledge of competitive retailer program execution, recap, and bring findings/learning back to the team.
- Advise on and partner with various internal teams to improve processes, find opportunities, and scale standard methodology, driving continual assessment and improvement of marketing execution.
- Manage media P&P budget across retailer marketing initiatives.
- Manage key promotional deliverables for all internal & external parties to deliver on-time, cost-efficient programs.
- Responsible for consistently communicating all account activities, concerns, and potential elevation of issues to Senior Manager, Retail Marketing.
- Responsible for retail marketing program recaps to necessary leaders, inclusive of coordinating across the team.
- Position resides in Bentonville, AR.
- This is a(n) (estimated project length) Project Hire position without any guarantee of permanent placement.
Required Qualifications and Skills:
- Experienced decision maker & manager of marketing program strategy, planning, and operations.
- Experienced & compelling storyteller/presenter to large groups & executives.
- 5+ years of Retail Marketing experience and industry knowledge.
- 2+ years of agency experience desirable.
- 3+ years of Walmart/Sam’s Club and/or Disney experience desirable.
- Use data and insights to make informed and impactful decisions and have the acumen to translate complex data into actions and improvements.
- Have an incredible focus on operational excellence and getting the fundamentals right to find opportunities for efficiency and improvement.
- Believe in and prioritize the team's collective success. Be quick to jump in, help, mentor, and coach your fellow team members.
- Experience operationalizing processes, optimizing campaigns, and finding actionable insights from prospect and customer behavior is critical.
- Have experience in multiple facets of digital marketing.
- Be passionate about the customer journey
- Continually seek to understand customer needs, transforming insights into action, and leading breakthrough initiatives.
- Have experience working in cross-functional teams
- Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting.
- Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients.
- Time management and organization skills for planning and implementing both large and small marketing projects and initiatives.
- Leadership skills to motivate team members and manage conflicts.
- Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.
- Mac & Keynote proficiency is a requirement
- Working knowledge of basic Microsoft programs such as Outlook, Excel, and Word needed.
Education:
- Bachelor Degree or equivalent experience in Marketing or related field preferred.
Benefits and Perks:
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Consumer Products, Inc.,其所屬的業務部門是 Disney Experiences。
Disney Consumer Products, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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