Senior Research Analyst - Disney+

工作 ID 10106382 地點 Londres, Reino Unido 有意工作的公司 The Walt Disney Company (EMEA) 日期已公佈 Nov. 19, 2024

申請

工作概要:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

About Disney Cruise Line:

Since launching in 1998, Disney Cruise Line has established itself as a leader in the cruise industry, providing a setting where families can reconnect, adults can recharge and children can experience all Disney has to offer. Today, the award-winning Disney Cruise Line continues to expand its blueprint for family cruising with a fleet of five ships — the Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy and Disney Wish — and three more ships planned. One of these ships will exclusively homeport in Singapore for at least five years beginning in 2025, marking the cruise line’s debut in Southeast Asia.

About the Role:

The Manager, Customer Relationship Management (CRM) is responsible for developing and executing comprehensive CRM strategies aimed at enhancing customer relationships, satisfaction, and loyalty. This role involves analyzing customer data, designing personalized engagement initiatives, and collaborating with cross-functional teams to align CRM activities with business objectives. The manager will also develop content strategies for CRM campaigns and ensure they are approved by the right stakeholders.

Responsibilities:

CRM Strategy Development: Create and implement CRM strategies to improve customer engagement and retention. Play a critical role in annual planning, providing insights, recommendations and strategies to help shape the holistic marketing plan.
Technical Expertise: Lead the design, development, and implementation of complex CRM solutions and integrations.
Data Analysis: Analyze customer and market data to identify trends, preferences, and behaviors, and use insights to identify engagement and growth opportunities and inform CRM initiatives
Customer Segmentation: Develop and manage customer segmentation models to target specific customer groups effectively.
Support the global loyalty program and integrate the process into the overall framework
Personalized Engagement: Analyze customer data to derive insights and lead the development and execution of targeted marketing campaigns and communication strategies.
Content Strategy: Develop content strategies for CRM campaigns and secure approval from relevant stakeholders.
Conversion - Encourage customers who receive email updates to book their itineraries through targeted and compelling marketing messages.
Cross-Collaboration: Partner with cross-functional teams to analyze business and marketing data and effectively translate analytics into clear insights, actionable recommendations, and strategies to optimize existing processes and drive key business metrics.
Performance Tracking: Measure and track key performance metrics related to customer engagement, retention, and satisfaction, and report findings to senior management.
Project Management – Manage complete CRM lifecycle oversee system configuration, customization, integrations, data migration, and ongoing maintenance, utilizing project management methodologies to ensure timely and successful project execution.
Continuous Improvement: Champion new customer engagement and retention techniques/approaches, drive continued innovation in evolving marketing programs most effective at engaging the SEA+India audience at scale.
Vendor Management - Coordinate with external vendors and suppliers for procurement of marketing services and materials and manage vendor relationships effectively.
Financial Administration: Assist with budget tracking for direct marketing activities, ensuring compliance with company policies and procedures. Maintain records of marketing tools and databases in terms of contracts, agreements, and partners documentation.

Requirements:

Strong business and commercial acumen with proven track record of driving exponential sales growth through the effective management of CRM analysis, channels and platforms (Meta, YouTube, Google, Adobe Campaign, Braze, Salesforce, etc.)
In-depth understanding of database concepts, SQL queries, and scripting languages.
Experience with Audience segmentation and activation tools (DMP, CDP, Data Onboarders), A/B testing, campaign analysis, and CRM reporting.
Understanding of Customer Data Strategy concepts (1st/2nd/3rd party data, Compliance, Data Privacy and Suppression, Segmentation)
Basic experience with API integrations, web services, and microservices architectures is a bonus
Highly motivated and innovative team player with positive learning attitude
with excellent interpersonal, communication, organizational, and problem-solving skills who works well under pressure with minimal supervision
Good time management skills and the ability to manage multiple priorities
Must be flexible and comfortable working across different time zones to collaborate with global teams and stakeholders.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

申請

關於Disney Cruise Line:

遊輪行業領導 Disney Cruise Line 讓一家人享受溫馨時光——成人們可以休息充電，而孩子們可以體驗 Disney 獨有的神奇魔力。遊客可以從世界各地的港口啟程，踏上激動人心的旅行，前往巴勒比海、巴哈馬群島、阿拉斯加和歐洲等地。登上船隊的五艘船——Disney Magic、Disney Wonder、Disney Dream、Disney Fantasy 及 Disney Wish，以及 Disney 的巴哈馬私人島嶼天堂 Castaway Cay，船員為客人提供無與倫比的服務、迷人的故事和沉浸式家庭娛樂，這些只有 Disney 才可做到。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Southeast Asia)，其所屬的業務部門是 Disney Cruise Line。

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