CRM Executive

工作 ID 10107636 地點倫敦, 英国 有意工作的公司 Walt Disney World Resort 日期已公佈 Dec. 12, 2024

申請

工作概要:

About the Role & Team

This role will require you to be onsite 4 days a week.

You will support the CRM Manager in developing, planning and implementing impactful and engaging tactical email campaigns to meet the short and long-term needs of the business for Walt Disney World , Disney Cruise Line and Disneyland Paris .

To achieve the attendance, room nights and revenue goals for Walt Disney World Resort in Florida and Disneyland Paris, and booking, revenue and per Diem goals for Disney Cruise Line through email marketing to our database of prospects and previous Guests.

What you will do:

Own the day-to-day activities for the tactical email programmes for our three travel brands to ensure CRM campaigns are delivered efficiently in a timely manner. Activities include but are not limited to:Planning and management of the email communications calendar in line with strategic objectives
Project management of email campaigns through JIRA, including close liaison with our CRM agency and wider team members
Development of email content including copywriting and image sourcing/selection
Collaborator management to gain buy-in and approval from Brand Strategy, Legal, etc. as appropriate
Production of data selection briefs to request relevant audiences for our campaigns from the data team
Email testing and sign-off with agency and internal partners to make sure campaign deployments are successful and to outlined exacting standards
Post-campaign review and reporting so findings and key insights/actions can be nurtured into the Annual Operating Plan
Lead the day-to-day running of all email campaigns on the broadcast calendar and the team leader to plan-out the calendar for the following financial year
Ensure an effective relationship is maintained with the CRM agency by sharing DDI calendar and campaign key activation dates, working closely with day-to-day agency contacts and attending weekly status calls
Engage with internal partners and external agencies to supervise costs, timings and critical metrics for each campaign
Be the main point of contact for the Disneyland Paris CRM team to validate and approve campaign copy/content for the UK and Ireland markets

Skills & Qualifications Required

Email marketing and CRM experience preferably in a multi-national marketing environment
Shown success implementing and delivering email/CRM campaigns
Consistent track record to influence throughout relevant levels of a matrix organization
Experience in consumer marketing within the travel, hospitality and/or entertainment industry, desirable, working on compelling emails that support business goals and marketing plans
Solid understanding of digital project management platforms, e.g.: JIRA, Smartsheet
Experience of HTML & eBroadcast platforms/email content systems, e.g. Salesforce/content builder
Ability to plan and develop segmented/tailored email marketing campaigns
Ability to handle multiple campaigns simultaneously and work both independently and as part of a team

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

申請

關於Walt Disney World Resort:

自 1971 年開幕以來，華特迪士尼世界度假區在很多人的童年及家族回憶中擔當了重要的角色。時至今日，來自世界各地數以億計的賓客均慕名而來，到訪這個奇幻之地，享受一趟迪士尼假期。透過創意、創新和科技的結合，度假區讓賓客投入經典迪士尼童話故事和新形式的家庭娛樂之中。華特迪士尼世界度假區的演藝人員運用了故事敍述的豐厚傳承，透過無與倫比的細節和超卓的賓客服務，將迪士尼的魔法栩栩如生地呈現於賓客眼前。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Limited，其所屬的業務部門是 Walt Disney World Resort。

The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。

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