Consumer Insights Manager (National Geographic)

工作 ID 10102238 地點華盛頓州, 華盛頓州, 美國 有意工作的公司 National Geographic 日期已公佈 Oct. 02, 2024

申請

工作概要:

The Consumer Insights Manager manages the primary research work that supports National Geographic Content and especially National Geographic Media. Differentiated from the teams who conduct brand research or deliver performance data within Disney, this role will focus on the tactical research questions that will improve audience engagement and conversion across National Geographic’s content platforms. This may include work to support television and streaming teams, social media, digital content, and/or magazines.

Candidates for this role must be comfortable with a breadth of research methodologies, including the fundamentals of quantitative, qualitative, and UX research. Candidates must be able to execute primary research projects from start to finish – determining scope and objectives with stakeholders, leveraging appropriate methodologies and/or external partners to run studies, and be adept at translating data sets into actionable insights and compelling deliverables. Candidates for this role should also have experience drawing from syndicated and omnibus data sources to inform thought-leadership for the organization.

Candidates must have a strong professional presence, experience in leading by influence, and the ability to build strong relationships with cross-functional stakeholders. They must be comfortable sharing insights across different levels of the organization, with the potential to work directly with executives to uncover new market opportunities and higher-level strategic insights.

Responsibilities:

Designing and executing primary research (quantitative, qualitative, and occasionally UX research)
Curating complex data into compelling stories and presentations
Designing, implementing, and monitoring customer feedback loops
Supporting multiple lines of business with regular reporting on audience reach or media valuations
Mining syndicated resources for product, market, and business insights
Pushing a regular cadence of thought-leadership and insights across stakeholder groups

Basic Qualifications:

5 years minimum experience in a Consumer Insights, Market Research, UX Research, Strategy, or similar role required.
Ability to design and produce compelling narratives and visualizations from data.
Experiencing project managing high profile projects and presenting findings to executive level stakeholders.
Experience with DIY survey tools, data platforms, and online qualitative software.
Experience managing outside vendors.
Must live within a commutable distance to D.C office. Position requires someone onsite 4+ days a week. No relocation will be provided.
Strong verbal and written communication skills
Critical thinking and analytical skills are a must – both in assessing the needs of the business as well as the ability to analyze data and produce actionable insights.

Required Education:

Bachelor’s or similar degree in Social Science, Business, or Statistics

Preferred Education:

Master’s degree or higher in Social Science, Business (MBA, Admin), or Statistics

The hiring range for this position in Washington, D.C. is $83,600 to $114,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於National Geographic:

National Geographic Partners LLC (NGP) 是 Disney 和 National Geographic Society 的合資企業，致力透過無與倫比的媒體資產組合為世界帶來優質的科學、冒險和探索內容。NGP 結合全球 National Geographic 電視頻道 (National Geographic Channel、Nat Geo WILD、Nat Geo MUNDO、Nat Geo PEOPLE) 與 National Geographic 媒體和消費者導向的資產，包括 National Geographic 雜誌； National Geographic 工作室；相關數碼和社交媒體平台；書籍；地圖；兒童媒體；以及包括旅行、全球體驗與活動、歸檔銷售、許可和電子商務業務的輔助活動。131 年以來，增進對世界的知識和理解一直是 National Geographic 的核心宗旨。現在，我們致力突破邊界，進一步為我們的消費者提供更好的服務……與此同時，我們每個月都在全球 172 個國家／地區和 43 種語言中接觸到全世界數百萬觀眾。NGP 將我們的收益的 27% 撥回給非營利組織 National Geographic Society 用於資助科學、勘探、保護和教育領域的工作。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 National Geographic Partners PAY SVC，其所屬的業務部門是 National Geographic。

National Geographic Partners PAY SVC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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