Associate Manager/Senior Analyst, Consumer Insights

工作 ID 10096912 地點大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 日期已公佈 Aug. 13, 2024

申請

工作概要:

The Associate Manager’s main role is to generate a holistic understanding of consumers in China through multiple sources of data not limited to ongoing trackers, ad-hoc insight projects and desk research.

He or she will be responsible for the day-to-day project management and insight generation, which help inform strategy decisions across all lines of business.

Responsibilities:

Ownership of inbound visitation and arrival studies about Mainland Chinese, in particular GBA that supports commercial development such as pricing, market sizing, sales channel, etc
Work with team supervisor to field and analyze primary research data, including the management of supplier relationships
Develop and manage KPI tracking & consumer sentiments to understand business performance and consumer trends in the context of the macro environment and the Disney resort
Synthesize with external data source to understand the market and resort visitation trends to support business planning across multiple lines of business
Present and communicate research results and insights to stakeholders across the business.

Requirements:

Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences, or related disciplines
Min. of 6 years of working experience in executing customized research projects, preferable experience gained from Travel or Entertainment industry
Solid knowledge in leading customized market research projects for Mainland China is a must, social listening and consumer trend is a plus
Ability to translate technical and fact-based findings into actionable recommendations or insights
Strong collaboration skills to engage and work closely with multiple stakeholders under fast-faced environment
Proficient in written and spoken English, Cantonese and Mandarin.
Excellent skill on Microsoft Office and data manipulation (e.g. Macros)
Knowledge in VBA, data visualization tools (e.g. Power BI) and programming (e.g. SQL, Python) is advantage

HKProfessional #LI-AI1

申請

關於Hong Kong Disneyland Resort:

香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中，在八個不同園區可盡情探索，親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店，令旅程更加完美。香港迪士尼樂園全心投入服務香港社區，致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務，關愛社會上有需要人士和家庭，啓發兒童和青少年的創意，更推動環境保護及健康生活。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited，其所屬的業務部門是 Hong Kong Disneyland Resort。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求

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