Marketing Manager
工作概要:
Job Responsibilities:
- Market Analysis & Consumer understanding:
- Understand the trend of entertainment industry and evolvement of consumer needs across different segments, to develop insights and drive actionable next step to cope with the changes.
- Articulate market insights and identify business potentials for driving business growth through incorporating multiple sources of data and information.
- Business Analysis & Strategy Development:
- Conduct business reviews and apply the learnings into business strategies, develop comprehensive marketing strategic plans & by-campaign brief with Go-to-market strategies to drive HKDL brand awareness, achieve business goal (attendance, hotel occupancy & overall revenue) across China.
- Team Collaboration & Campaign Execution:
- Establish partnership with cross-functional working teams (Activations, Customer Engagement, eCommerce, etc.) to implement multi-channel marketing plans and deliver various initiatives.
- Performance analysis & Budget Management:
- Evaluate performance against KPI, partner with Consumer Insights to: (1) develop consumer understanding initiatives ; (2) track campaign performance and brand health measures ; (3) evaluate potentials to tap various consumer segments
- Manage and develop annual budget plan and by-quarter budget forecast.
Job requirements:
- Bachelor’s degree holder, major in marketing or business
- 8 years of marketing experience in the China market
- Deep understanding in China digital platforms including WeChat, Xiaohongshu & Douyin.
- Marketing experience for fast-paced work environment preferred.
- Substantial understanding in the rationale and professional interpretation of consumer research. Strong capability in articulating consumer & market insight.
- Strong analytical and project management skills.
- Strong interpersonal skills to interact with a broad range of stakeholders internally and externally.
- Media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential.
HKProfessional #LI-AI1
關於Hong Kong Disneyland Resort:
香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中，在八個不同園區可盡情探索，親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店，令旅程更加完美。香港迪士尼樂園全心投入服務香港社區，致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務，關愛社會上有需要人士和家庭，啓發兒童和青少年的創意，更推動環境保護及健康生活。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 HK International Theme Parks Limited，其所屬的業務部門是 Hong Kong Disneyland Resort。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求
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