Manager, Marketing (Customer Relationship Management Business)
工作概要:
The Manager, Marketing (CRM Business) is responsible for developing and managing multi-channel CRM-strategies and campaigns (Email, SMS, Mobile Push, Social) for Hong Kong Disneyland (HKDL) across Hong Kong, China and the rest of Asia-Pacific.
Responsibilities:
- Identify, develop and lead the creation of effective multi-channel, multi-lingual CRM strategies and programs that are relevant to our guests and help deliver on business goals (Park and Hotel Visitations, e-commerce Revenue, Database Growth and Customer Loyalty). Lead multi-year and annual CRM strategy along consumer journey with market specific touch points, user behavior and platform considerations to achieve commercial priorities.
- Lead the process of marketing budget planning on annual and regular basis
- Demonstrated experience and understanding of China CRM platforms including but not limited to WeChat, Tmall and Douyin. Clearly define roles and opportunities for each platform and design relevant CRM strategies.
- Assess cost and benefits to drive cross platforms CRM integrations in China and explore viable data solutions (if deem relevant).
- Lead/oversee assigned programs from inception to completion, including program design, audience selection, segmentation, campaign calendar management, (dynamic) content strategy development, creative production, A/B testing, landing pages, subject lines, personalization and reporting.
- Partner with strategic/support areas to understand business needs, enhance existing systems' functionalities (e.g. Salesforce Marketing Cloud) that impact the CRM program execution.
- Work with Technology & Digital and Consumer Database teams, and external agencies, to develop, leverage and optimize database capabilities. Proactively manage and drive process and performance improvement.
- Educate internal business partners on the role of CRM within the marketing mix and proactively propose potential solutions that help deliver incremental revenue.
- Conduct competitive analysis and provide recommendations based on competitive reviews, learnings and industry best practices and to maintain a strong pulse on changing consumer insights, media landscape, seasonal needs, and upcoming product opportunities.
- Drive CRM Program optimization by measuring key metrics including Click Through Rate, Open Rate, Conversion Rate, Unsubscribe Rate, Bounce Rate, Database Growth, Transactions and Revenue (for Theme Park Tickets & Hotels).
- Implement tracking & reporting mechanisms (using Salesforce, Adobe, Google and China platform tools) to measure and improve campaign effectiveness.
- Demonstrated leadership to guide and grow a team of six CRM professionals with clearly define scope and goals, and to provide clear strategic guidance to help the team prioritize and drive actions.
Requirements:
- Bachelor’s degree or equivalent in Business, Management or Marketing
- Minimum of 10 years CRM experience with extensive team leadership skills, preferably from MNC companies, preferably from leisure, travel & hospitality industries
- Hands-on experience in creating CRM programs with strong strategic, problem-solving and executive presentation skills
- Solid understanding and analysis in trends related to consumer, social media and latest CRM technology and machine learning solution
- Strong data-mindset with solid foundation to identify insights from complex data sets
- Excellent verbal and written in English and Chinese
HKProfessional #LI-AI1
關於Hong Kong Disneyland Resort:
香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中，在八個不同園區可盡情探索，親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店，令旅程更加完美。香港迪士尼樂園全心投入服務香港社區，致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務，關愛社會上有需要人士和家庭，啓發兒童和青少年的創意，更推動環境保護及健康生活。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 HK International Theme Parks Limited，其所屬的業務部門是 Hong Kong Disneyland Resort。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求
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