Media Manager

工作 ID 10111432 地點米蘭, 意大利 有意工作的公司 The Walt Disney Company (EMEA) 日期已公佈 Jan. 28, 2025

申請

工作概要:

The Direct to Consumer (DTC) Marketing Department needs a resource capable to support the Senior Marketing Manager on all media activities related to the launch of our General Entertainment content and the overall growth of Disney+. The role will coordinate and ensure the correct workflows and executions between TWDCI and our Media agency, other DTCI departments (PR, Performance, Sales & Partnership, Research, Creative) and other TWDCI LoBs, especially with the Theatrical & Integrated Marketing Business Unit, and/or external organisations/third parties/stakeholders.

The role is intensively collaborative in nature - working with several Disney+ stakeholders, wider TWDC business units as well as multiple external partners and agencies.

The role will directly manage and execute the plans for a multi-million dollars marketing budget related to the launch of our GE content as well as all our Brand initiatives to sustain the growth of Disney+ as a key streaming player in Italy.

The Media Manager will also oversee and monitor local marketing spend and budget for Disney+ Italy, work with the Media agency to optimise marketing spend across all channels, report, and communicate on brand performance and campaign management to the Senior Marketing Manager Italy and Regional EMEA team.

What will you do

Defining Disney+ Media Strategy with a focus on Brand Campaigns & General Entertainment Series

Media planning and execution of campaign across offline channels such as TV, OOH, Radio, Print as well as overall offline and online campaign mix strategy

Buy in of local media through media agency and monitoring the marketing budget on a monthly and annual basis and allocate funds wisely

Provide strategic local directions and briefs to the media agency and media owners, being a reference point from planning to delivery in accordance with the regional marketing strategy

Organise regular weekly meeting and update all shared media tools with the media agency

Support earned media activities at a local level ensuring flawless execution and optimal impact

Supervise and deliver AV and static creatives

Partner with local Performance Marketing, social media and Customer Retention teams to build one cohesive ‘go-to-market’ plan, working towards one joint acquisition target

Identify Key insights for media strategic development and campaigns tracking

Understand local business challenges and opportunities to build an optimised media plan

Collaborate and manage opportunities with XLOB internal teams and external media partners, in particular with creative team to ensure ad materials align with campaign goals

Market analysis for competitor activity review to inform of local trends, new e-media behaviour, products, and new technology with stakeholders

What we expect of you :

5+ years of professional experience leading marketing campaigns across various platforms & channel

Fluent in English, Italian

Strong network and relationships with Italian media vendors and agencies

A deep knowledge of the Italian Media and OTT streaming landscape and operations

An in-depth knowledge of the Disney brand and the breadth of content that the brand covers

The ability to work to tight deadlines and adapt to changing business demands at short notice and in an international environment

An appreciation and understanding on how data and analytics can be used for decision making

Experience working with creative concepts, events, and various channel partners to drive awareness and distribution metrics

The candidate must have proven experience in working in a complex, matrixed environment, managing multiple stakeholders

Experience in working with media agency and relationship management

Passion for the film, television, and entertainment industry

Proven experience as Media Executive, Promotional Manager, or similar role

Creative flair and knowledge of Disney brands and IP

Bachelor's degree in business, Marketing, Broadcasting, Communications, or other related field or equivalent work experience

MBA or equivalent advanced degree ideal

Additional Information:

This position reports directly to the Senior Marketing Manager D+ Italy.
We are a smart working company; you will be required to work in our Milan office 4 days per week with one day working from remotely.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences, and perspectives.

申請

關於The Walt Disney Company (EMEA):

Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 THE WALT DISNEY COMPANY ITALIA SRL，其所屬的業務部門是 The Walt Disney Company (EMEA)。

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