Dir-Marketing Strategy

工作 ID 10114951 地點 Celebration, 佛罗里达州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Mar. 03, 2025

申請

工作概要:

Director, Marketing Strategy will be responsible for leading the development of marketing strategies that drive the business goals and brand growth for Storyliving by Disney and other Emerging Business initiatives. This will be accomplished by leading a team of direct report(s) and multi-disciplinary partners (Sales, Operations, Pricing, Revenue Management & Analytics, Finance, and the Marketing & Sales Centers of Excellence) to develop innovative marketing plans that generate qualified leads to the Sales team. In addition, the Director will assist with building business plans, performing strategic consumer analysis, and providing Marketing strategic insight and support to broader business decisions. This role reports directly to the Vice President, DSE Marketing & Distribution Strategy and is accountable to the Senior Vice President of Emerging Businesses.

Responsibilities

Marketing Strategies: Lead development of a holistic marketing & sales go-to-market approach, including strategies and tactical plans, supporting Storyliving by Disney and future DSE emerging businesses.
- develop plans to generate qualified sales leads, maximizing revenue and operating income by balancing a bias-for-action with thoughtful planning on the highest value work
- lead new business go-to-market strategies and integrated communication plans to generate consumer awareness, excitement, and purchase intent
- develop close relationships with third-party developers and builders to effectively communicate marketing strategy, gain critical feedback, and effectively manage + influence external groups toward business plan and organizational goals
- oversee development of industry-leading community and builder sales collateral, website, and social media content
- leverage consumer insights, financial & business data, and industry information to develop recommendations and drive decision-making
- lead development of annual marketing plans, in close partnership with partners across Sales, media planning, creative agencies and other functional groups
- work effectively and partner with cross-functional business leaders to identify, evaluate, and pursue viable strategic initiatives
- key participant in team seeking new locations; responsible for developing competitive benchmarking and pitch decks to 3rd parties to support negotiations
- collaborate in the creation of long-range growth plans and strategies
- participate in external negotiations and planning on marketing strategics/tactics

Product & Experience: Influence product and experience development; contribute to direction by providing a consumer-informed marketing POV to potential new concepts.
Leadership: Motivate, inspire, and coach and develop leaders and cast. Champion a culture of creativity, collaboration, diversity, and innovation. Remove barriers and eliminate complexities while giving clear direction around key priorities.

Desired Qualifications

10+ years experience in marketing; preference for marketing new launch/roll-out businesses
5+ years of experience with master planned or residential community marketing; preference for developing strategies, collateral, and other materials for community builders
Preference for past or current participation in real estate industry or marketing associations
Proven success marketing a major consumer brand, including developing strategies designed to deliver business goals and build the brand
Consumer-centric mindset; proven track record working with marketing research and skilled at linking consumer insights to strategies and execution
Ability to partner closely with Sales leadership
Excellent analytical and critical thinking skills; ability to gather and interpret data to inform strategies that drive business and marketing & sales decisions
Deep understanding and experience with communication mediums and integrated marketing communication planning
Strong business and financial acumen
Proven ability to lead a team; effective at coaching, inspiring, and aligning priorities
Demonstrated ability to lead and drive work across cross-functional teams
Highly collaborative and solution-oriented approach
Proven ability to effectively work with a variety of business partners and diverse stakeholders, and build effective and trusted relationships
Demonstrated high influence with senior executives across the organization
Ability to build strategic alliances/relationships within and outside of Disney
Possess an entrepreneurial spirit and ability to drive effective risk-taking
Creative, passionate and innovative – excited about the possibilities of the future
Impactful verbal and written communicator with the ability to deliver presentations with poise, confidence and authentic style

Required Education

Bachelor’s degree in marketing, business, or related field

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Destinations, LLC，其所屬的業務部門是 Disney Experiences。

Disney Destinations, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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