Senior Manager, Marvel, Star Wars, Brand Commercialization

工作 ID 10110151 地點 Minato-ku, 日本 有意工作的公司 Disney Experiences 日期已公佈 Jan. 30, 2025

申請

工作概要:

Job Summary:

Sr. Manager, Marvel, and Lucas Brand Commercialization develops all aspects of Marvel and Lucas franchise and commercial strategies in Japan market, to deliver the brands’ target, and grow the sales of all the licensees’ products across all categories as well as DTR (Direct-to-Retail) business and other new business models with collaborating internal (xLOB key partners, category teams, APAC and global teams) and external (Japanese major manufacturers, promotional partners, marketing agencies, and retailers) stakeholders. The position is also responsible for developing the marketing strategies, planning, and executions to drive the brands’ presence, the top-of-mind awareness, and the equities among the users as well as to support category teams to generate the brands’ merchandise royalty in Brand Commercialization Japan.

Responsibilities:

Deliver the brands’ target by developing and implementing Marvel and Lucas franchise strategies for Brand Commercialization business in Japan, working closely with Brand Commercialization leaders and category teams in line with commercial business strategies.
Analize the market to identify the potential size of business growth, customer segments and key insights of users toward the Marvel and Lucas brands.
Plan and execute the marketing campaigns including integrated media communications, on mainly digital, social and offline media including instore communication, to build the brands’ affinity.
Negotiate with major licensees, promotional partners, and retailers (including eCommerce retailers) in Japan market to drive understanding of our strategies among licensees and create sales & promotion spaces for licensee’s products.
Set the goal, measures, and report performances of all the marketing and commercial campaigns, review against the goal, revisit and revise the plans. To continuously improve the KPIs.
Show the innovation of the Marvel & Lucas brands through immersive experiences and stories and evaluate end-to-end customer experience across multiple channels and customers’ touchpoints.
Define new business opportunities of DTR (Direct-to Retail) and new business models with major retailers including PB product development
Plan and conduct JBP (joint business plan) with key licensees and retailers in Japan and create Win-Win strategy with leveraging Marvel and Lucas brands & properties
Work closely with other LOBs, Global and APAC partners to deliver common goals and objectives as well as maximize synergy effect of Marvel and Lucas properties
Explore new retail partners (including eCommerce retailers) and white spaces to figure out business opportunities
Build trust relationship with key partners to obtain timely information of their business plans, sales forecasts, etc.
Work closely with Product Design team and APAC Creative team to provide creative proposals
Pursue operational excellence and improve the process focusing on STOP, START, CONTINUE approaches
Motivate the teams through establishment of clear and challenging strategies and objectives
Engage team members to navigate them into the goals and objectives
Assess team members’ performance and coach them effectively to develop them as future leaders

Requirements:

10+ years’ experience in sales and/or marketing in consumer related business in Japan market
Strong strategic and critical thinking skills, with an ability to solve complex problems
Broad and successful experience and understanding in retail industry (including eCommerce)
Strong leadership, passion, and energy to lead the organization
Experience of managing complex teams in a global company with multiple reporting lines
Excellent business acumen combined with excellent judgment and the ability to identify optimal solutions with a creative and innovative approach
Relevant commercial marketing, sales, licensing, or similar consumer targeted experience are preferred
Excellent presentation skills with the ability to clearly communicate with both internal and external audiences at multiple levels (both in Japanese and in English)
Business level Japanese and English in verbal and writing
Focus on BIG idea, priorities, and decisions
Ownership & responsibility
Think & act decisively
External focus (Guest, licensee, account, and business partner)
Balance between short and long-term
Timely update for both good and bad news
More solution, less excuse
Collaboration as one team
Sense of urgent, agility
Can do attitude, try to find solutions
As it takes time, not so serious, optimistic

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 TWDC (Japan) Ltd.，其所屬的業務部門是 Disney Experiences。

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