Analyst, Marketing Analytics

工作 ID 10103971 地點伯班克, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Nov. 07, 2024

申請

工作概要:

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.

This role falls within the Marketing Analytics team and will drive value by discovering insights, making recommendations to business stakeholders, and working with the Marketing Science team on measurement and data initiatives.

Responsibilities:

Working directly under and with the Senior Team Lead to build and implement strategy and goals for cross-title measurement and analytics
Organizing, cleaning, manipulating, merging and labeling various data sets
Assist with interpreting and analyzing insights, results and recommendations from multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies and cross-title performance marketing analyses
Assist with validating data from cross-title measurement or analytics initiatives
Assist with ad spend data visualizations
Working cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve measurement processes and setup
Working directly with Marketing Science and Marketing Technology to ensure that business knowledge and understanding is properly incorporated into measurement, reporting and automation efforts
Working directly with Performance Marketing Strategy and Operations team members or other business stakeholders in The Walt Disney Studios Marketing Organization to understand pressing business questions
Working cross-functionally across Performance Marketing to ensure proper measurement, data collection and taxonomy setup
Partnering and working with third-party measurement partners for platform setup, onboarding and user management as well as interface with the internal and external sales, measurement and ad operations teams associated with each
Partnering and working with third-party ad platforms to ensure data integrations with measurement partners are connected and providing accurate and insightful results
Monitor and implement taxonomy structure and inputs into our proprietary taxonomy tools
Participating as a member of a cohesive and collaborative, cross-functional Performance Marketing team
Supporting internal teams as necessary with ad hoc projects
Maintaining and sharing knowledge of Marketing Analytics processes and tools with team members and other relevant business stakeholders

Basic Qualifications:

Bachelor’s Degree
3+ years in Advertising Media (primarily Digital Media), Media Analytics, Business Analytics or Marketing Analytics
Excellent analytical skills
Excellent written and verbal communication skills
Self-driven, accountable, well-organized, detail-oriented individual
Proven ability to work across multiple projects effectively that meet deadlines within a fast-paced environment
Demonstrated experience and proficiency working cross-functionally
Passion for entertainment and The Walt Disney Studios brands
Proficiency with Excel

Preferred Qualifications:

Some experience using SQL
Proficiency with data visualization tools such as Tableau
Knowledge of digital ad serving, tracking and implementation
Understanding of marketing and media concepts, principles, and strategies
Understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, TikTok, Snapchat, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Amazon)

The hiring range for this position in Burbank, CA is $87,000 to $116,710 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Entertainment Operations LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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