Associate Manager, Marketing (CRM)
工作概要:
Job Responsibilities:
- Plan and develop multi-channel CRM campaigns (including email, SMS, mobile app, social advertising, and WeChat) throughout the consumer journey by collaborating closely with internal marketing partners, cross-functional teams, and external agencies.
- Formulate communication plans and touchpoint strategies based on segmentation insights.
- Manage the end-to-end implementation of multi-channel CRM campaigns, including campaign calendar planning, content strategy and design, segmented communication, and personalization.
- Collaborate with data scientists to transform data into actionable signals for creating personalized communication.
- Define and execute A/B testing and other experimental approaches to continuously optimize campaigns and evaluate their effectiveness, providing actionable insights for improvement.
- Implement tracking and reporting mechanisms using tools such as Salesforce and Adobe Analytics to measure CRM performance, KPIs, and conversions, enhancing campaign effectiveness.
- Facilitate and execute CRM initiatives that align with business objectives.
- Conduct competitive analysis and provide recommendations based on competitive reviews, insights, and industry best practices.
Job requirements:
- Bachelor’s degree or equivalent in Business, Management or Marketing
- Minimum of 5 years of experience in CRM and/or Digital Marketing, including at least 2 years using ExactTarget/Salesforce Marketing Cloud or similar email marketing platforms.
- Experience in cross-channel communications strategy, with hands-on experience in planning, delivering, and executing campaigns across various channels, including email, SMS, mobile app, and social platforms to enhance channel efficiency.
- Strong understanding and experience of segmentation, segment engagement, personalization, email design, HTML, dynamic content, and compliance with data privacy regulations.
- Proficiency in CRM performance tracking and reporting, including experience with Salesforce and Adobe Analytics.
- Familiar with trending social/communication platforms (e.g., Facebook, Instagram, WeChat) is essential.
- Experience with CDP platforms is a plus.
- Possessing a strong commercialization mindset is a plus.
- Strong analytical and problem-solving skills.
- Excellent organization, interpersonal, copywriting, and communication skills.
- A proactive mindset and strong people skills.
- Demonstrate a strong sense of ownership for assigned projects.
- Fluent in written and spoken Cantonese, Mandarin, and English.
HKProfessional #LI-AI1
關於Hong Kong Disneyland Resort:
香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中，在八個不同園區可盡情探索，親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店，令旅程更加完美。香港迪士尼樂園全心投入服務香港社區，致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務，關愛社會上有需要人士和家庭，啓發兒童和青少年的創意，更推動環境保護及健康生活。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 HK International Theme Parks Limited，其所屬的業務部門是 Hong Kong Disneyland Resort。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求
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