Strategic Insights Manager
Descrição do cargo:
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what the Hulugan life is all about.
SUMMARY
Hulu’s Consumer Insights team is seeking a Strategic Insights Manager who will be an outstanding addition to the team. Reporting to the Sr. Manager, this new member will lead primary research initiatives around subscriber engagement and retention to inform Hulu’s marketing, product and corporate strategy. This role will work closely with other Insights Managers and Analysts in crafting research, analyzing and interpreting different types of data, and translating it into a clear and compelling narrative. The right person for this role is someone passionate about driving decision-making through the voice of the consumer and someone who is comfortable leading multiple sophisticated projects at once. The primary areas of responsibility for this role focus on Consumer Experience tracking programs.
WHAT YOU’LL DO
- Oversee ongoing tracking initiatives among the Hulu subscriber base, maintaining efficient processes, managing external vendors, and adapting studies and insights as needed to address evolving business while balancing need for trendability.
- Lead a wide variety of qualitative and quantitative research activities including collection and preparation of data as well as extraction and analysis of data from multiple sources to create summaries, tables, and report sections.
- Manage the end-to-end process of planning and executing qualitative and quantitative research studies (i.e. questionnaire development, programming, and testing surveys, analyzing results, and producing final reports), both as in-house DIY studies and with external research partners.
- Develop actionable insights and strategies to address key business objectives, by synthesizing relevant data sources (primary, secondary, or first-party) to tell a clear and holistic story.
- Collaborate with internal stakeholders to understand key business questions and needs and coordinate with internal and external research partners to translate those into effective research programs.
WHAT TO BRING
- Bachelor’s Degree in Business, Marketing, Psychology or related field
- 4+ years of custom research project experience, preferably at a market research supplier or entertainment provider
- Experience with survey platforms such as Qualtrics, Alchemer, etc.
- Experience with non-primary data sources (secondary research, social media data, first-party behavioral data)
- Experience with SPSS, Reporter, Q or Marketsight
- Passion for understanding consumer needs and attitudes and translating them into business strategies, particularly in the technology, media and/or entertainment sectors.
- Experience with managing all phases in successful execution of research projects, including managing timelines, questionnaire design, data collection and analysis, reporting and presentations. Proven ability to manage multiple projects at a given time.
- Knowledge of a variety of market research methodologies and their applications, with specific experience running tracking studies
- Strong data analysis skills, particularly with large quantitative or qualitative datasets
- Analytical thinker who enjoys problem-solving
- Excellent verbal and written communication skills to tell a clear and compelling story with data
- Drive to take initiative in projects and ability to work independently with minimal direction
- Collaborative partner and teammate who can build good rapport, communicate effectively, and influence others when needed
- Strong organizational skills and the ability to meet deadlines
- Computer literate with proficiencies in MS Word, Excel, PowerPoint, and Google Docs
- Confident, self-motivated, and detail oriented
- Intellectual curiosity and a passion for innovation
- Strong social, collaboration, and communication skills
- Passionate consumer of content – Movies, TV, SVOD
NICE-TO-HAVES
- MBA or advanced degree in Market Research or Statistics
- Experience working on entertainment or technology consumer research, with an emphasis on SVOD, TV, and/or In-Home content consumption
- Familiarity with R, Python, SAS, STATA or similar programming languages
- Proficiency with SQL, with the ability to extract and combine disparate data sources to develop a rich, complete picture for the business
- Experience working with large datasets and big data technologies, preferably cloud-based, such as Snowflake, Databricks, or similar
- Strong business acumen
The hiring range for this position in CA is $91,900.00 to $126,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sobre o Disney Direct to Consumer:
A equipe Direct to Consumer da Disney supervisiona os negócios de streaming Hulu e Disney+ na Disney Entertainment, ajudando a levar a melhor narrativa da The Walt Disney Company a fãs e famílias onde quer que estejam.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à Hulu, LLC, que é parte de um segmento de negócios que chamamos de Disney Direct to Consumer.
Hulu, LLC é um empregador de oportunidades iguais. Os candidatos serão selecionados para emprego independente de raça, religião, cor, sexo, orientação sexual, gênero, identidade de gênero, expressão de gênero, nacionalidade, ancestralidade, idade, estado civil, status militar ou de veterano, quadro clínico, informações genéticas ou deficiência, ou qualquer outro motivo proibido por lei federal, estadual ou local. A Disney defende um ambiente de negócios em que ideias e decisões de todas as pessoas nos ajudam a crescer, inovar, criar as melhores histórias e ser relevantes em um mundo em constante evolução.
ACOMODAÇÃO PARA PESSOAS COM NECESSIDADES ESPECIAIS PARA CANDIDATURAS A EMPREGO
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Processo de contratação
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Seja parte da história
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Conheça este local Santa Monica, Califórnia
Desfrutando de sol em 280 dias do ano e localizada a apenas 20 minutos a oeste do centro de Los Angeles, Santa Monica é um oásis agradável para caminhadas, repleto de aventuras ao ar livre, spas de luxo e oportunidades para relaxar sob o céu azul e pores do sol impressionantes.
Vagas relacionadas
- Sr Data Analyst Disney Direct to Consumer 10108260 Santa Mônica, Califórnia / Nova Iorque, Nova Iorque Aplicar
- Data Analyst, Disney Advertising Data and Measurement Science Disney Entertainment 10114680 Santa Mônica, Califórnia Aplicar
- Senior Data Analyst Disney Direct to Consumer 10114525 Santa Mônica, Califórnia / Nova Iorque, Nova Iorque Aplicar
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