Growth Marketing Executive
Descrição do cargo:
ESPN is the world’s leading sports entertainment company. Our mission is to serve sports fans. Anytime. Anywhere. And to do it with authority and personality. In Australia and New Zealand, ESPN operates the ESPN, ESPN2 and WatchESPN subscription television sports channels, along with the ESPN tile on Disney+. ESPN’s digital network is one of Australia’s leading destinations for online sport new, scores and highlights, comprising ESPN.com.au, ESPNcricinfo and ESPNfootytips.
In this market ESPN holds an extensive portfolio of premium sports rights including the NBA, NFL, MLB and UFC, along with Australia’s NBL and WNBL basketball leagues. ESPN is known and Australia’s ‘Home of US Sports’ and ‘Home of Hoops’.
With the launch of ESPN on Disney+, our ESPN Marketing team has introduced an exciting new role. We are now looking for a Growth Marketing Executive! The Growth Marketing Executive will support the execution of ESPN’s owned, earned and paid marketing activities to grow ESPN’s linear, streaming and digital audiences in Australia and New Zealand.
Our ideal candidate is a curious person who gets their energy from working collaboratively across multiples markets, lines of business, partners, and teams to deliver quality campaigns that engage and inform our consumers. Your data driven and analytical approach means that you can share insights and recommendations to drive Disney+ acquisitions and bring value to business decisions. You are a results-driven communicator skilled at creating mutually beneficial relationships that drive success..
A passion for and deep understanding of sport in general – and American sports in particular - is essential for success in this role. Do you think this sounds like you? Apply now with you COVER LETTER so that you stand out from the crowd and we understand why you are the best person for the role!
Please note this role must be willing to work across time-zones, including joining calls outside of normal working hours, often in the morning to connect with our colleagues in the US.
As Growth Marketing Executive for ESPN, your key responsibilities will be, but are not limited to:
Develop and implement comprehensive growth marketing strategies and reporting to drive subscriptions through ESPN’s owned channels (broadcast, website, apps, social, email)
Collaborate with the creative team to develop high-impact messaging and visuals that resonate with the target audience and drive action
Support the planning and execution of ESPN’s above-the-line and below-the-line marketing campaigns in collaboration with creative and media agencies (to deliver on ESPN on Disney+ and affiliate partner objectives)Work closely with programming and on-air promotions teams to ensure ESPN’s on-air strategy is continuously optimised to broaden the audience and increase viewership on Disney+.
To be successful in this role, you will ideally have:
4+ years’ experience in a similar growth, digital marketing or subscription-based marketing role, in the entertainment, sports streaming or media industry
A fundamental understanding of best-practice across digital and content marketing for customer acquisition
Strong understanding of digital marketing channels, tools and technologies, with experience running campaigns on websites, apps, social media and email platforms
Ability to develop critical working relationships with key colleagues locally and remotely
Strong creative eye with the ability to pull together enticing and informative decks for our partners
The ability to think positively and creatively about the way you solve problems
Additional Information:
This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination then apply now!
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.
Sobre o The Walt Disney Company (APAC):
Há mais de 70 anos, a The Walt Disney Company entretém consumidores da região Ásia-Pacífico e enriquece a vida das pessoas. O consumidor de hoje pode descobrir novas experiências de marca de muitas maneiras e em diversos mercados, da Austrália, Nova Zelândia, China Continental, Japão e Coreia ao Sudeste Asiático.
Sobre The Walt Disney Company:
A The Walt Disney Company, juntamente com suas subsidiárias e afiliadas, é uma líder diversificada em entretenimento familiar e mídia internacional que inclui três segmentos principais de negócios: Disney Entertainment, ESPN e Disney Experiences. Desde seus primeiros passos como um estúdio de desenho animado na década de 1920 até se tornar o atual nome de destaque na indústria do entretenimento, a Disney orgulhosamente dá continuidade a seu legado de criação de histórias e experiências de padrão internacional para toda a família. As histórias, personagens e experiências da Disney tocam consumidores e visitantes de todas as partes do mundo. Com operações em mais de 40 países, nossos funcionários e colaboradores trabalham juntos para criar experiências de entretenimento adoradas por todos.
Esta vaga é oferecida junto à The Walt Disney Company (Australia) P/L, que é parte de um segmento de negócios que chamamos de The Walt Disney Company (APAC).
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Conheça este local APAC
Há mais de 70 anos, a The Walt Disney Company entretém consumidores da região Ásia-Pacífico e enriquece a vida das pessoas. O consumidor de hoje pode descobrir novas experiências de marca de muitas maneiras e em muitos mercados em toda a região da APAC.
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