About the Role & Team

Performance Marketing is a cross functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team uses developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms; they also support other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, as well as teams for Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios!

We are looking for a Senior Software Engineer to sit in the Marketing Technology Unit, to create, experiment, and innovate with new media performance applications and automations. You'll get to understand the challenges of driving a highly data-driven and technically precise paid media strategy for a variety of titles and brand experiences, all while using the latest technologies and tooling in the data/tech space. If you're interested in working in a highly collaborative team environment embedded directly in a key business unit like this, please get in touch - we'd love to hear from you!

What You Will Do

• Design and build tools that support the existing ad technology teams at The Walt Disney Studios—collectively known as “the performance marketing engine”; allow the teams to scale their work, increase the rate of delivery, and make space for future innovation
• Drive software engineering and architectural standards within the team, uphold standards and rigor around software development, testing, deployment, and documentation
• Create tooling and applications that can dynamically manage ad strategy configurations in a variety of social and digital platforms
• Collaborate with data scientists and product managers to rapidly iterate from prototypes to high-quality, production pipelines; contribute to emerging marketing analytics projects that address pressing business questions from collaborators in The Walt Disney Studios Marketing organization
• Implement quality controls, monitoring, and other safeguards to ensure optimizations are accurately and safely applied to in-flight ad campaigns and key business metrics are always presented accurately
• Adapt applications and workflows in the Performance Marketing Engine to changes arising from industry-wide events (such as the iOS14 update or cookie deprecation) as well as to more customary changes like standard updates to partner APIs.
• Collaborate with Studio Technology partners to ensure data fidelity and reenforce larger data initiatives at The Walt Disney Studios
• Implement paid media strategies at scale across multiple digital media channels
• Simplify media operations and improving operational efficiency

Required Qualifications & Skills

• Bachelor’s and/or Master’s degree in Computer Science, Information Systems, Software, Electrical or Electronics Engineering, or comparable field of study, and/or equivalent work experience
• 5 years or more of related work experience
• Shown experience working on full-stack applications, with both back-end (e.g., FastAPI, Spring Boot) and front-end frameworks (e.g., React, Angular)
• Experience with data-rich environments and a familiarity with Python, Spark, and SQL
• Understanding of cloud compute (AWS, BigQuery) and modern dev ops practices; experience crafting and owning CI/CD pipelines for applications
• Knowledge of ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)
• Understanding of media and marketing, including how to define marketing/ media critical metrics (KPIs)
• Experience working effectively with data science teams
• Proven critical thinking and proven-solving skills

Preferred Qualifications

• Understanding of cloud compute (AWS, BigQuery) and modern dev ops practices; experience crafting and owning CI/CD pipelines for applications
• `Knowledge of Databricks and AWS Cloud Services
• Knowledge of digital ad serving, tracking and implementation

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

The hiring range for this position in CA is $138,900.00 to $186,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.