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Job Summary

Senior Publicity Specialist- Disney+ will spearhead developing and executing communication and publicity strategies and plans for local content titles on Disney+, managing media and talent-based activations, and collaborating with agencies. The candidate is expected to be a thought leader well-versed in industry trends and innovations with outstanding communication skills.

In order to integrate and align PR opportunities and cultivate the Disney+ fan base, the role requires close daily collaboration with key stakeholders, including the APAC marketing and publicity team, external PR agencies, and marketing/production partners.

Join us in shaping the narrative for Disney+ local content and making a positive impact in the world of entertainment!

Key Responsibilities

• Develop and implement comprehensive communication and publicity strategies for Disney+ local content titles.
• Plan, coordinate, and execute impactful publicity campaigns, including media and talent-based activations.
• Collaborate closely with external PR agencies, marketing teams, and production partners to ensure seamless integration and alignment of PR opportunities.
• Effectively handle media and press opportunities to optimize media coverage.
• Manage the preparation and dissemination of publicity materials to relevant stakeholders.
• Oversee press activities and events related to title campaigns, such as talent tours, interviews, press conferences, showcases, etc.
• Cultivate and maintain relationships with media outlets and key industry contacts to maximize media coverage.
• Work collaboratively with internal teams, particularly the APAC marketing and publicity team, to build and strengthen the Disney+ fan base.
• Stay abreast of industry trends and innovations, serving as a thought leader within the organization.
• Ensure smooth communication throughout all aspects of publicity campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum 5 to 7 years of experience in publicity or marketing, preferably with a focus on global or local content within the entertainment or streaming platforms sector.
• Strong understanding of current media landscapes and trends.
• Demonstrated flexibility to thrive in a dynamic and fast-paced environment.
• A proactive communicator with a can-do attitude and a strong commitment to achieving objectives.
• Excellent collaborative, teamwork, and interpersonal skills.
• Strategic thinking abilities to navigate complex challenges.
• Exceptional communication and presentation skills.
• Proven experience in working with external PR agencies and managing talent-based activations.
• Familiarity with Disney+ content and brand.
• Innovative and creative mindset with a keen eye for impactful storytelling.
• A team player with a collaborative and positive approach.
• Fluency in both written and spoken English and Korean.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.