Marketing Strategy Manager - Disney Consumer Products
ENJOY THE MAGIC
Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more.
*Benefits and eligibility may vary by business and location
- 健康保険とウェルビーイング
- 保育オプションE
- 有給休暇
- リタイアメントプログラム
- 授業料補助
- 週給
"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."
Ana, Sr. Researcher, ESPN
仕事内容:
Disney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our marketing organization has a meaningful effect on The Walt Disney Company (TWDC) and the markets in which we operate. With a portfolio of renowned brands including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
As a Manager with the DCP Global Marketing Strategy Team, you will help deliver best-in-class global marketing and go-to-market strategies and execution for Disney Princess and Frozen to create maximum value for the company. You'll partner with internal Cast Members and external agencies across brand marketing, creative advertising, PR and communications, customer engagement, and franchise/commercial teams. In addition, the Marketing Strategy Manager will work very closely with our licensee partners to support execution of marketing campaigns tied to Disney product launches. You will be responsible for providing strategic input, building, shaping, and implementing integrated communication plans, evaluating creative, and monitoring and analyzing campaign performance as part of a dynamic marketing team.
The Marketing Strategy Manager will report to the Senior Marketing Operations and Campaign Manager.
Responsibilities/You Will:
Work with Mgr., Global Marketing Strategy to develop campaign plans, one pagers and pitch decks
Work with Mgr., Global Marketing Strategy to write creative briefs supported by business strategy, objectives and insights.
Own campaign schedule: development of work-back timings, tracking actions to ensure campaign milestones and deadlines are met
Assist in gaining buy-in to global marketing strategies at all levels, as well as executional commitment from regional partners to activate across key markets and key lines of business
Serve as the key communication source on assigned campaigns, regularly broadcasting status, keeping regions and global stakeholders up to date on campaign development real time
Facilitate best practice exchange and insights across global markets
Partner with brand commercialization leads to ensure seamless communication and holistic approach across different properties
Manage campaign budgets ensuring efficient and timely use of marketing funds, maintaining real-time records
Ensure all workstreams for campaigns are scheduled and tracking on budget, including: media guidance; PR and communications; cross line of business (XLOB) synergy, social engagement, and corporate social responsibility (CSR)
Communicate regularly with licensee partners, making sure needs are met with the intent of building strong business relationships and ensuring high quality programs
Basic Qualifications/You Will Have:
5+ years of relevant marketing experience, ideally in Marketing Strategy or Brand Management
Manage cross function collaboration and input across global brand commercialization, global category, global communications, and global digital/media to execute campaigns
Proficient technical marketing skills to provide strategic input and drive communication planning
Experience developing partnerships with internal and external team members in a collaborative and inclusive environment
Expertise in project-managing a portfolio of projects, successfully balancing strategies, work flows and budgets. Highly organized, independent and detail oriented with strong follow up skills
Experience interpreting data and making recommendations based on research and consumer insights
Experience in social media marketing, digital advertising, experiential and content-based marketing
Possess excellent written and verbal communication skills and polished presentation skills
Proficiency in Microsoft Excel, Word, PowerPoint. Proficiency in Keynote
An optimistic professional, with a bias for action, who leads by example. Creative and curious mindset to challenge status quo and find new ways to drive the brand forward
Preferred Qualifications:
Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency or Brand Marketing
Experience with building national level campaigns
Knowledge of product development and new product launches
Experience in marketing to targeted consumer audiences, specifically kids, young families and young adults
Required Education:
Bachelor's Degree in Marketing, Business, Communications or equivalent work experience
Preferred Education:
Master's in Business Administration (MBA)
Additional information:
This is a Full-time role
This position is located in Glendale, CA.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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The hiring range for this position in Glendale, CA is $112,100.00 to $150,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Disney Experiencesについて:
Disney Experiencesは、テーマパーク、リゾート、クルーズ船、ユニークなバケーション体験、製品などを通じて、ディズニーのストーリーとフランチャイズの魔法を世界中に届けています。ディズニーは、米国、欧州、アジアの6つのリゾート、トップレーティングのクルーズライン、人気のバケーションオーナーシッププログラム、受賞歴のあるガイド付きファミリーアドベンチャービジネスを有し、旅行業界でひときわ輝いています。さらに、ディズニーのグローバルコンシューマー製品事業には、世界をリードするライセンスビジネス、世界最大の子ども向け出版ブランド、あらゆるプラットフォームのゲームにおける世界有数のライセンシング、世界中のロケーションおよびオンラインのディズニーストアがあります。
The Walt Disney Company について:
The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。
このポジションはDisney Consumer Prod & Interactive Mediaという事業部門の一つであるDisney Experiencesでのお仕事です。
Disney Consumer Prod & Interactive Media は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。
求人応募における障害者への配慮
ウォルト・ディズニー・カンパニーと関係会社は、「雇用機会均等」企業であり、身体障害者や障害のある退役軍人をはじめ、あらゆる求職者の応募を歓迎します。障害を抱え、求人探しや応募のために妥当な宿泊施設が必要な場合は、メールにてご要望をお知らせください(Candidate.Accommodations@Disney.com宛)。このメールアドレスは、通常の雇用照会や連絡用ではありません。障害を理由とするオンライン応募利用に関するご要望にのみ対応いたします。
技術的な問題がある場合は、「よくあるご質問」をご覧ください。
Hiring Process
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Where Does Your Story Begin?
Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
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Be Part of the Story
There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
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The Next Chapter
Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.
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