Community and Brand Development Manager - 20th Century Games
Detalles del empleo:
About the role
At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.
The Community and Brand Development Manager is responsible for collaborating with publishing partners to establish the brand voice for 20th Century Games and its respective intellectual properties across platforms critical to game audiences. This role will partner with developers and publishers, as well as the 20th Century Games Product and Leadership team, to ensure 20th Century properties are well presented on traditional channels as well as endemic platforms like Discord, Reddit, TikTok and more.
This role will work on all titles across the 20th Century Games portfolio, collaborating with each licensee to successfully build product awareness through thoughtful brand storytelling, all grounded in a gaming consumer-centric communications strategy. This role will create sentiment reports before, during, and after a product launches, delivering key feedback from the community to developers both at partners and internally.
Further, this position will evaluate products from a “mock review” standpoint to highlight “watchouts” from brand fans, collaborate with publishers to highlight key community voices, assist with coordinating and digesting playtests, coordinate with comms teams, and establish best practices from both a process and an outcome perspective across games endemic platforms to deliver amazing 20th Century moments.
The Community and Brand Development Manager will work with the General Manager and Senior Producer of 20th Century Games to assess new concepts, using a passion for games and a knowledge of existing developers and publishers and their strengths (as well as the strengths and potential of the 20th Century Franchises) to help spot opportunities and possibilities for future titles.
You will:
Manage online presence and community for titles across the 20th Century Games slate, ensuring the successful launch and live operations of these titles in partnership with licensees
Assist in reviewing marketing materials, providing guidance for a consistent brand voice to licensees
Be the lead brand communicator for assigned titles to external and internal stakeholders and, when appropriate, to consumer audiences directly in communities for titles and brands
Be a strong steward of 20th Century Games brands, especially in providing insights/support to licensees, anticipating Studio and Franchise concerns, and managing executions to ensure high-quality marketing executions
Evaluate inbound opportunities for development, publishing, and integration proposals
Conduct internal playtest coordination and interpret results
Serve as an internal consultant for “mock reviews” and other product evaluation
Establish and track key KPIs for community engagement with licensees
Execute industry best practices and maintain knowledge of industry trends, competitive market, and business opportunities
Help deliver on innovative and performance-driven 20th Century Games campaigns that extend reach, increase awareness, and result in meaningful brand deposits with core audience constituencies
Partner closely with internal cross-functional teams (Product Development, PR, Franchise, Legal and more) to leverage their expertise throughout all stages of campaign production
Required Qualifications and Skills:
4+ years of experience in Marketing, combined with 2+ years of working in gaming industry strongly preferred
Demonstrated success in product voice management and social/community strategy, having shipped multiple games
Experience writing, developing, and producing video content to communicate brand-led updates to audiences
Experience crafting mock reviews of titles and working with licensed/branded titles
History of working with titles early in development to steer broad brand strategy as it applies to target demographics and audiences
Strong interpersonal skills; ability to influence and “sell” strategies to a wide audience set and cultivate strong relationships with licensees
A "ready to wear multiple hats" work ethic, ready to throw yourself at a problem and immerse yourself in a franchise, audience, community, and production pipeline
Highly organized, detail-oriented project manager; ability to multi-task and prioritize
Passion for 20th Century Brands (Film, Television, FX, Animation, NatGeo, ESPN) a must!
Excellent written, verbal, and presentation skills
Understanding of humor within IPs is critical, with the ability to creatively tell a story in a compelling way
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
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The hiring range for this position in Glendale, CA is $103,500 to $138,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Experiences:
Disney Experiences da vida a la magia de las historias y franquicias de Disney con parques temáticos, resorts, cruceros, experiencias vacacionales exclusivas, productos y más en todo el mundo. Disney destaca en la industria de viajes con seis destinos turísticos en los Estados Unidos, Europa y Asia, una línea de cruceros de primera categoría, un popular programa de propiedad vacacional y un galardonado negocio de aventura familiar guiada. Además, las operaciones globales de productos de consumo de Disney incluyen el mejor negocio de licencias del mundo, las marcas editoriales para niños más grandes del mundo, uno de los licenciantes de juegos más grandes del mundo en todas las plataformas y ubicaciones de tiendas de Disney en todo el mundo y en línea.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Online, que forma parte de una empresa comercial que denominamos Disney Experiences.
Disney Online es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.
ADAPTACIÓN POR DISCAPACIDAD PARA SOLICITUDES DE EMPLEO
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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