About The Role

The Marketing Analytics team is seeking a Senior Analyst to support our core marketing measurement, automation and reporting needs. The Senior Analyst will collaborate closely with Hulu Marketing, Data Engineering, Data Architecture, Data Product, Data Science, and Finance teams. Their focus will be on developing tools, optimizations, and key business insights to propel Hulu’s growth. The ideal candidate will possess a passion for both digital and linear media landscapes and a deep understanding of each step in the marketing journey.  

Responsibilities 

• Create, deliver and continuously improve our business measurement solutions 

• Partner closely with business stakeholders to identify and unlock opportunities 

• Use internal and external analytics tools, SQL, and scripting languages to access and analyze multivariate data 

• Analyze and report key data quality health KPIs through regular metric monitoring and revise as needed as the number of datasets and critical systems expand 

• Translate complex reporting needs into technical specifications, including calculations, custom groups, parameters, filtering criteria and/or aggregations 

• Analyze subscriber and behavior data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content

• Partner with our Product, Engineering and QE team to build and automate reports and dashboards that provide insights into business measurement and effectiveness 

• Build intuitive presentations, interfaces, infographics and visualizations to create a data-driven narrative in partnership with our Strategic Planning and Marketing stakeholders 

• Provide ongoing reporting and analysis to inform and support business, product and marketing decisions 

Basic Qualifications 

• BA or BS in Business, Math/Statistics, Economics, CS, Engineering, or related 

• 5+ years of hands-on analytical work experience with SQL 

• Expertise manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools 

• Experience with creating, executing and analyzing complex AB/MVT test constructs in order to test stakeholder hypotheses 

• Strong analytical skills with the ability to apply business strategy to data analysis and recommendations

• Strong experience in documenting the data requirements, data strategy, data rules (standardization, cleanse, and validation) 

• Strong analytical and technical skills to troubleshoot issues, analyze the cause, quickly come-up with the possible solutions, document the changes, and communicate organizational impact 

• Ability to evaluate risks and provide recommendations in a timely manner 

• Explain data anomalies, develop data visualizations and reporting to drive key messaging and recommendations using tools such as Tableau and Looker

• Ability to think strategically, analyze and interpret market and consumer information 

​Preferred Qualifications 

• Experience in the streaming media industry or other subscription-based service 

• Experience in the technology industry, knowledge of data products 

• Experience writing, managing and deploying Python code 

• Familiarity with data platforms and applications such as Databricks, Datorama, Snowflake, Redshift, Airflow, Tableau 

Additional Information

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