Senior SEO & Digital Strategist (National Geographic)

Job ID 10094319 Location Washington, DC, United States / New York, New York, United States Business Disney Entertainment Television Date posted Jul. 17, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Nat Geo Content is the beating heart of National Geographic, with a mission to tell gripping factual stories that entertain and inspire a deeper connection to our world. This team is responsible for Nat Geo’s unparalleled storytelling across television, streaming, digital, social, and our iconic magazine. We are responsible for engaging our audience and consumers with fantastic storytelling and pulling them into a recurring revenue relationship with Nat Geo.

The Nat Geo Media team covers everything on the consumer journey, from creating television, print, digital, social, and audio content, generating awareness through PR/Comms, social and newsletters, acquisition, and retention marketing, print operations, international licensing, and digital platforms.

As Senior SEO & Digital Strategist for Nat Geo Media, you will be responsible for developing and executing a comprehensive digital SEO strategy across our editorial, marketing, and technology partners. The role demands a proactive approach, excellent communication and presentation skills and the ability to build relationships across the editorial, marketing, and technology teams.

The Senior SEO & Digital Strategist will play a crucial part in setting & reaching strategic benchmarks, optimizing content production workflows and leveraging SEO expertise to identify and articulate areas of improvement to boost discoverability and ultimately drive increased traffic to the site and establish a strong SEO community of practice.

Responsibilities

Strategy & Direction

Develop & execute a global SEO strategy that aligns with business objectives and boosts the website's visibility and user engagement.
Champion SEO best practices by educating and training internal teams across editorial and marketing functions,and developing a governance framework to ensure adherence to best practices.
Collaborate with technology teams to ensure SEO is woven into website architecture and user experience (UX).
Turn data into accessible insights for content and marketing partners, outlining clear, actionable steps to increase traffic and search performance.
Partner with stakeholders to develop and implement best practices for SEO workflows and governance.
Develop and execute digital strategies to optimize content production workflows and publishing priorities across various channels and platforms.
Stay updated on industry trends, emerging technologies, and best practices to continuously improve digital strategies and keep National Geographic at the forefront of storytelling among its competitors.

Search Engine Optimization Practice

Conduct in-depth keyword research, optimize metadata, analyze competitors, and perform technical & on-page audits to identify areas for improvement.
Coordinate with editorial counterparts and provide feedback and suggestions for new content opportunities that match editorial content production pipelines and targets.
Analyze website traffic, internal linking structures, and site speed to optimize performance and mobile responsiveness.
Lead cross-functional initiatives to innovate and optimize digital products, features, and UX for business growth and audience satisfaction.
Monitor top trafficked content from off platform and recommend recirculation opportunities to content creators.

Basic Qualifications

5+ years of proven experience in SEO optimization and audience acquisition in a news or digital publishing environment. Subscriber acquisition experience a plus.
Track record of collaborating with a large and varied group of cross-functional teams and partners to tackle ambiguous problems and make forward progress.
Excellent time management skills with the ability to multitask and prioritize work.
Outstanding written and verbal communication skills.
Demonstrated analysis and presentation skills.
Attention to detail and problem-solving skills.
A proactive approach to problem-solving with strong decision-making capability.
Proficiency in common analytics and SEO tools, such as SEMRush, AHRefs, Google Search Console, Lumar, Adobe Analytics.

Preferred Qualifications

Experience with and/or passion for integrating AI tools within workflows as well as understanding and anticipating what generative AI will bring to SEO.

The hiring range for this position in Washington, D.C. is $123,000 to $150,200 per year and New York is $126,000 - $157,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners PAY SVC, which is part of a business we call Disney Entertainment Television.

National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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