
Director, Automated Sales (Disney Entertainment)
Job Summary:
Reporting to the VP, Automated Sales, this role focuses on driving Automated revenue growth across assigned agencies and Demand Side Platforms through Programmatic Marketplaces and Disney Campaign Manager.
Key Stakeholders/Interactions:
Ad Agencies and Client Direct teams
Demand Side Platforms
Sales Leadership
Multimedia Sales Teams
Supply Side Platforms
Revenue Management & Automated Operations teams
Client Solutions & Addressable Enablement teams
Ad Platforms team
Responsibilities and Duties of the Role:
Lead the overall automated sales strategy for assigned client/agency groups and demand side platforms in the upfront and scatter marketplace.
Build and maintain high-impact relationships with key clients and Demand Side Platforms to set goals and lead day-to-day business.
Collaborate with the Data and Revenue Analytics teams to transform trend data into actionable business insights and revenue opportunities.
Manage the day-to-day sellers (AEs & AAEs) as they drive Programmatic sales activity of our data-driven products.
Manage and develop the Programmatic sales pipeline with the team to achieve automation sales goals.
Work closely with other DAS teams related to the advertising sales process: Finance, Planning, Operations, Solutions, and cross-functional sales teams.
Address individual team member revenue goals and track success.
Stay ahead of industry trends across identity solutions, measurement capabilities ad tech solutions to identify products gaps and customer needs
Manage 6 Direct Reports.
Experience:
A minimum of 10 years digital media experience with emphasis in Programmatic.
Significant experience in premium TV and ad technology
Proven track record of developing, setting, and implementing the strategic direction required to meet and exceed sales goals.
An expert understanding of the ad tech marketplace and existing relationships with key stakeholders within agency holding groups and demand side platforms.
Strong understanding of demand and supply side platform technology as well as Salesforce/CRM tools to manage business.
Active participation in industry and marketplace initiatives surrounding automation and data-driven sales initiatives.
A change leader with experience guiding teams to deliver revenue
Experience interfacing with high level executives, clients and agencies
Experienced leader of data driven sales managing the sales cycle with advanced campaign measurement and attribution
Skills & Capabilities:
Proven sales leader with a history of prospecting new clients, generating leads, and closing sales.
Deep understanding of client priorities and performance goals, aligning product portfolio to meet those needs
Effective communication with executives, department teams, and clients while managing multiple projects with tight deadlines
High performance under unexpected changes; creative problem solver for difficult challenges
Strong internal and external relationship-building skills and collaborative problem solver across functions
Strong understanding of new media technologies and familiarity with DSP, SSP, and Salesforce/CRM tools
#DisneyAdvertising
The hiring range for this position in New York, NY is $231,600.00 to $283,000.00 per year and in Santa Monica, CA is $221,100.00 to $270,100.00 per year and in Chicago, IL is $221,100.00 to $270,100.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Advertising:
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Advertising.
Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Having technical issues? View the FAQs for help.
Hiring Process
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