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Manager Media Insights (B2B Marketing) (m/w/d)

Job ID 10112130 Location Munich, Germany Business The Walt Disney Company (EMEA) Date posted Apr. 28, 2025
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Job Summary:

Gestalte die Zukunft von Disney Advertising mit! Disney steht für erstklassige Inhalte und starke Marken, die weltweit Millionen von Fans begeistern. Als Manager Media Insights (B2B Marketing) nutzt du datenbasierte Analysen, um überzeugende Argumente für unsere Werbelösungen zu entwickeln. Du positionierst Disney Advertising als bevorzugten Partner für Bewegtbildwerbung und unterstützt mit strategischen Insights die B2B-Kommunikation und den Vertrieb.

Unser Angebot an dich:

  • Eine spannende Position in einem dynamischen und innovativen Umfeld.

  • Die Möglichkeit, strategische Entscheidungen mitzugestalten.

  • Ein motiviertes Team mit hoher Expertise.

Wir erwarten eine Bereitschaft, primär (4 Tage) aus unserem Münchener Büro zu arbeiten.

Zu deinen Aufgaben gehören im Wesentlichen:

  • Datenstrategie entwickeln & steuern: Du konzipierst die Datenstrategie und verantwortest die Datenqualität innerhalb des B2B-Marketings.

  • Generierung von Insights: Du setzt Datenanalysen und Forschungsstudien um, führst laufend Markt- und Wettbewerbsanalysen durch und entwickelst datenbasierte Argumente zu Performance, Zielgruppen und Effizienz.

  • Storytelling mit Impact: Du verwandelst komplexe Analysen und Forschungsergebnisse in überzeugende, kreative Storylines und schärfst die Verkaufsbotschaften von Disney Advertising.

  • Interdisziplinäre Zusammenarbeit: Du arbeitest eng mit verschiedenen relevanten Teams zusammen, insbesondere mit dem Sales-Team, um es durch zielgruppenspezifische Vertriebsargumente und -materialien zu unterstützen sowie zur Optimierung des Medienmixes von Kundenkampagnen zu beraten.

  • Potenziale aufdecken: Du identifizierst neue Kundensegmente und unterstützt das Sales-Team mit datenbasierten Empfehlungen.

  • Trends erkennen und teilen: Du beobachtest Marktdynamiken, analysierst neue Entwicklungen und Leistungswerte und gibst dein Wissen proaktiv an das Disney-Advertising-Team weiter.

Erforderliche Qualifikationen & Fähigkeiten

  • Mehrjährige Berufserfahrung im Bereich B2B-Marketing oder Media auf Unternehmens- oder Agenturseite, idealerweise mit Erfahrung in Mediaplanung sowie im Einkauf/Verkauf von Werbeflächen.

  • Expertise im Umgang mit mediarelevanten Datenquellen wie AGF, b4p, YouGov.

  • Strategische, KPI-orientierte Denkweise mit der Fähigkeit, Insights in wirkungsvolle Verkaufsargumente zu übersetzen.

  • Gutes visuelles Verständnis für die Erstellung überzeugender Präsentationen.

  • Starke kommunikative Fähigkeiten, um komplexe Sachverhalte verständlich zu vermitteln.

  • Fundierte Expertise in der Werbelandschaft und den Mechanismen der Media-Buchung.

  • Idealerweise Erfahrung in der TV- und Streaming-Vermarktung.

  • Fließende Deutsch- und Englischkenntnisse in Wort und Schrift

Unsere Unternehmenskultur ist von Diversität und Vielfalt geprägt. Daher berücksichtigen wir alle Bewerbungen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion/Weltanschauung, Behinderung, Alter, sexueller Orientierung und Identität.

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About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Germany GmbH, which is part of a business we call The Walt Disney Company (EMEA).

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Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

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