Sr. Marketing Strategy Manager, LATAM
Apply NowJob Summary:
“We create happiness!” That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?
As a Cast Member, you are the steward and connection to our legacy and the backbone of our thriving organization. Join our team and watch your dreams come true! The Marketing Strategy team drives consumer demand from Latin America (revenue, bookings, attendance) for the Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line. The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to create products that drive consumer behavior. The team also is responsible for the management of plans to ensure each destination or program is enhanced across a range of marketing tactics.
As a Sr. Marketing Strategy Manager - LATAM, you will contribute to the development of structural plans for each assigned destination. This role supports the Consumer Direct channel team through a deep understanding of our products, technologies, and processes.
The Sr. Marketing Strategy Manager - LATAM will report to the Consumer Channel Director - Latin America.
Responsibilities/You Will:
- Lead project management of Latin America’s Direct-to-Consumer structural projects across Walt Disney World, Disneyland Resort, and Disney Cruise Line; including large booking capability expansion, technology solutions with third-parties, and optimization of our current direct sales ecosystem.
- Lead development and execution of business plans for complex and innovative sales channel solutions
- Effectively prioritize projects in a fast-paced environment with the proven track record to clearly define and articulate the objectives and vital steps to move forward bodies of work
- Drive Project Planning and contribute to Annual Operating Planning, Championing the development of capital asset requests and cross-discipline Go-To-Market strategies
- Optimize processes to support the business’ operational needs across Technology & Digital, Finance, Sales Strategy, Contact Center, among other
- Manage cross-functional forums for high visibility projects
- Assess performance, needs, risk and opportunities and identify solutions
- Articulate clear and actionable points of view and actively participates in complex marketing discussions
- Demonstrate fluency across a variety of marketing functions
- Understand the implications of analytics and how to apply them to influence decisions
Business & Leadership
- Apply a commercial approach to the market, analyzing trends and seeing opportunities beyond the current business (ex. dedicated offers)
- Identify and integrate consumer and business needs in the short and long terms
- Lead processes and ideas
- Present to a variety of audiences
- Collaborate and influence across work teams
- Drive work with urgency and deliver against timelines
- Navigate business complexity
- Contribute independently, while remaining open to feedback to cultivate development
Basic Qualifications
- At least eight years of Project Management in technology, hospitality or consumer products environments
- Broad knowledge about business drivers, understanding opportunities and threats
- Sophisticated relationship-building skills
- Technical marketing and business skills to inspire and lead business plans
- Ability to convey a verbal or written story that influences leaders, partners, and peers
- Proactive problem solver with ability to establish trust and credibility, follow through on decisions and advance critical work in a collaborative manner
- Proficient at interpreting data analyses and drawing conclusions from research
Preferred Qualifications
- Broad understanding of international audiences and products
- Specialized expertise in content of role, preferably with prior In-Market experience
- Excellent verbal and written communication in Spanish or Portuguese
- Advanced Project Management experience (Traditional, Agile, Scrum, etc.)
- Previous work experience in Digital Marketing, Strategy, Consumer Packaged Goods Marketing, or Technology Product Management
Education
- Bachelor's Degree in Marketing, Business, Strategy, or equivalent
- Masters of Business Administration or equivalent advanced degree preferred
- Project Management Certification preferred
Additional Information
This position may be located in Celebration, FL
This is a Full-time role
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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About Walt Disney World Resort:
Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Vacation, LLC, which is part of a business we call Walt Disney World Resort.
Disney Vacation, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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