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CE Mgr II-Strategy Plng & Integration

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Job ID 10093009 Location Celebration, Florida, United States Business Disney Experiences Date posted Jun. 25, 2024

Job Summary:

Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Experiences. We connect consumers to the place where dreams come true through the development of comprehensive, audience-focused, data-driven communication plans across offline, digital and direct relationship channels. We are looking for a Customer Engagement Manager II– CE Strategy, Planning and Integration to join our dynamic team. You will be responsible for the planning, forecasted spending, message integration and execution of paid media and owned channel campaigns for your assigned line of business. If this sounds like you, we encourage you to apply!

You will report to the Mgr-CE-Strategy Plng & Integration

What You Will Do

  • Develop comprehensive, multi-channel owned channel plans (email, direct mail, push) based on marketing, media, and consumer insights. Additional opportunities within paid media channels as well.
  • Collaborate with Marketing Strategy, Agency, Creative and other CE teams to collect campaign inputs, present media strategies, manage campaign message distribution and share performance results and optimizations for campaigns.
  • Provide message distribution instructions to Activation partners across channels.
  • Track spending and update budgets for accuracy in planning and activation.
  • Proactively find opportunities to improve the Guest Experience after trip booking via relevant media and direct channel programs.
  • Prioritize vital project coordination efforts across internal departments to ensure successful plan launches (Including Activation, Creative, Privacy, Platform, and Finance.)

Required Qualifications & Skills

  • Proven experience (preferred minimum of 3+ years) with Owned Channel Media Planning (email, direct mail, push); Digital, Programmatic, or Search Marketing experience also recommended.
  • Demonstrated history of project management with diverse teams within a Marketing organization or agency
  • A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining sophisticated media and industry trends.
  • Expertise in using Smartsheet or Workfront.
  • CRM (Email and Direct Mail) experience highly desired.

Education

Bachelor's degree in Advertising, Marketing, or Communications, or equivalent work experience

Additional Information

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

#DXMedia#DX Marketing

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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