Associate Manager, Category Strategy

Job ID 10115514 Location New York, New York, United States Business Disney Entertainment Date posted Mar. 14, 2025

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Job Summary:

The Category Strategy team works to ensure Disney Advertising is positioned to meet the Company’s long-term goals and our clients’ business needs.

About The Role & Team

The Associate Manager, Category Strategy will work closely with cross-functional teams including – research, client/marketing solutions, data enablement, sales and sales communications to contribute to RFP responses and go to market presentations for the CPG and Retail category and CPG and Retail category clients. This role will work with the Senior Manager, Category Strategy to develop insights supporting strategies to broaden the value proposition of Disney Advertising Sales in the marketplace with a focus on data driven solutions and audience-based buying. This role is responsible for understanding consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending.

What You Will Do

Act as a liaison between research, category strategy and sales to create measurement strategies against client KPIs
Mine syndicated data sources (e.g. MRI, Nielsen, YouGov, Ad Intel, SMI, EDO) for insights as part of large client and category presentations

Required Qualifications & Skills

3+ years of experience in advertising, media and/or marketing and in the given category preferred
- Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
- Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data driven solutions
Experience with working with R/F tools such as Nielsen Media Impact
Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
Working knowledge of cross platform attribution vendors to measure brand lift, sales lift, app downloads etc.
Self-starter that takes initiative and is able to navigate without constant direction
Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
Excellent written, verbal and interpersonal communication skills
Passion for The Walt Disney Company, its content, and the advertising landscape

#DisneyAdvertising

The hiring range for this position based in New York is $98,700 - $120,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment:

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Entertainment.

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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