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Executive Director, Integrated Marketing

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Job ID 10087141 Location Seoul, South Korea Business The Walt Disney Company (APAC) Date posted Apr. 15, 2024

Job Summary:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise with a rich history spanning nearly a century. From beloved animated classics to groundbreaking live-action films, iconic theme parks, immersive experiences, and leading-edge digital content, Disney continues to entertain and inspire audiences around the world.

Position Overview

We are seeking a dynamic and strategic Executive Director of Integrated Marketing to lead our marketing efforts specifically in the Korea market.  This position will play a pivotal role in shaping our brand identity, driving audience engagement, and supporting business growth through integrated marketing initiatives.

 Responsibilities

  • Lead a high-performing marketing team responsible for Disney’s Brand (Disney/Pixar, Marvel, Star Wars and National Geographic) & Franchise marketing, digital marketing, and global & local content marketing, fostering a culture of creativity, collaboration, and excellence.
  • Develop and execute an integrated marketing strategy and drive brand awareness, engagement and loyalty across multiple channels.
  • Drive brand development and positioning strategies to reinforce Disney's storytelling, creativity, and innovation, while adapting to changing consumer preferences and market dynamics.
  • Oversee the development and execution of strategic marketing campaigns and initiatives across traditional and digital channels, including social media, experiential marketing, and influencer partnerships, to drive audience engagement and loyalty.
  • Collaborate closely with business unit leaders, content creators, and distribution partners to align marketing efforts with strategic priorities and revenue objectives.
  • Champion the use of data-driven insights and analytics to measure the effectiveness of marketing programs, optimize resource allocation, and drive continuous improvement in marketing performance.
  • Represent Disney at industry events, conferences, and partnerships, to enhance brand visibility, forge strategic alliances, and drive thought leadership within the local entertainment industry.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
  • 15+ years of senior-level experience in marketing roles, with a proven track record of driving strategic marketing initiatives and delivering measurable results in the entertainment, media, or consumer products industries.
  • Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve common goals in a dynamic and fast-paced environment.
  • Excellent communication in both Korean and English.
  • Interpersonal skills with the ability to articulate a compelling vision, build consensus, and influence key stakeholders at all levels of the organization.
  • Strategic thinker with a deep understanding of brand management, storytelling, and consumer engagement, combined with a passion for Disney's unique heritage and creative legacy.
  • Proven ability to navigate complex organizational structures, forge strategic partnerships, and drive collaboration across diverse business units and geographies.
  • Experience working in global markets and a strong understanding of equity and including is highly desirable.

About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).

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