Marketing Strategy Associate, DCL Strategic Growth Initiatives

工作 ID 10106097 地點 Celebration, 佛罗里达州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Nov. 22, 2024

申請

工作概要:

About the Role & Team

Every day at Disney Parks, Experiences and Products we take pride in bringing the magic of Disney to life. One way our world-renowned service and storytelling come to life in new and different places is through incredible vacation experiences like Disney Cruise Line (DCL), part of Disney Signature Experiences (DSE). Here we find joy in creating cherished family memories and forming genuine connections with our guests.

And as Cast Members, we hold each other to the highest values and always act responsibly while ensuring the safety of fellow cast, crew and guests. United by those Disney values, we work toward excellence in all we do. As a part of our team, you can work in a diverse and inclusive environment amidst a professional and encouraging community. Together, we create unforgettable experiences while we grow individually and as a team as part of this dynamic business.

Disney Cruise Line (DCL) is undergoing a period of rapid growth, launching several new ships in the US and Asia over the next several years. The DCL Marketing Strategy team is a vibrant, fast-moving group that drives both short- and long-term business goals that include growing consumer demand and bookings, strengthening our brand and differentiation, and driving commercial value. This team leads Marketing and Sales go-to-market strategies, partnering closely with other Marketing and Sales functions as well as partners in other areas like Public Relations, Consumer Insights, Operations, Finance, Revenue Management, Entertainment, and Walt Disney Imagineering.

The Marketing Strategy Associate, DCL Strategic Growth Initiatives position reports to the Senior Manager, Marketing Strategy - Disney Cruise Line.

What You Will Do

The Marketing Strategy Associate, DCL Strategic Growth Initiatives will support Disney Cruise Line’s Strategic Growth Initiatives team – a dynamic team responsible for planning and implementing go-to-market strategies to support all new ship and commercial product launches in the US and Asia. This role will assist in shaping marketing programs and communication plans in collaboration with the Center of Excellence throughout each critical stage. The Marketing Strategy Associate will help drive business goals through consumer insights and cross-functional collaboration, ensuring a seamless and successful launch.

This includes collaborating with internal teams and international partners to align on strategies, timelines, and deliverables, while also tailoring initiatives to meet both International and domestic needs. As an Associate, you will work across multiple functions, supporting the execution of all marketing activities that drive the successful launch and commercial performance of new ships.

Success in this role requires strong relationship-building skills and the ability to adapt to changing business needs while aligning partners on strategic decisions. The Associate will collaborate closely with the Center of Excellence, providing day-to-day support and guidance during each phase of the go-to-market plan. This includes coordinating marketing efforts and ensuring messaging is consistent across teams throughout each milestone. By working closely with the COE, you will help drive the smooth execution of launch plans and ensure all operational needs are met.

The scope of responsibilities includes:

Support go-to-market planning and execution by collaborating closely with the Center of Excellence (Digital, PR, CE, YS and WDI) to ensure seamless integration across teams.
Support key launch achievements, including but not limited to: website updates, CRM communications, social strategies, recaps, marketing tactics, onboard asset shoots etc.
Review and refine communications tactics with a critical eye, offering recommendations to ensure accuracy and alignment with business objectives and operational needs.
Serve as the central hub for the launch of new messaging across digital communication channels, ensuring consistency and impact.
Leverage consumer insights and data analysis to identify key marketing and business opportunities.
Build positive relationships with DCL Revenue Management, Operations, Hotel and Entertainment teams.

Required Qualifications & Skills

3+ years of consumer marketing or related experience
Experience framing up a verbal or written POV to influence leaders, partners and peers
Experience crafting strategic input and creating presentations and pitches that foster creative communication planning that guide partners toward key objectives
Proven ability to manage a high-volume workload, balancing multiple tasks and priorities with superior attention to detail
Experience developing productive partnerships and working with diverse teams in an inclusive environment
Strong organizational and time management skills
Ability to adapt to changing priorities and work well under pressure
Proficiency in Microsoft Office Suite (Teams, Outlook, Power Point, Excel, Word) and Smartsheet
Ability to work a non-traditional schedule, including early morning and late evening meetings on a regular basis, due to collaboration with international teams

Preferred Qualifications

Previous work experience in Marketing Strategy, Consumer Package Goods Brand Management, Advertising Account Management, Business/Program Management
Experience working with International teams, navigating cross-cultural dynamics and managing global marketing initiatives
Knowledge of Disney Cruise Line products and offerings, or prior cruise industry experience

Education

Bachelor's Degree in Marketing, Business, Communications or Equivalent

Additional Information

This is a Full-time role.

This position is located in Celebration, FL.

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DXMedia #DXMarketing #LI-NH3

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Magical Cruise Company, Limited，其所屬的業務部門是 Disney Experiences。

Magical Cruise Company, Limited 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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