Sr Manager, YouTube Operations & Optimization

工作 ID 10111024 地點格倫代爾, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Jan. 17, 2025

申請

工作概要:

The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.

The YouTube Operations & Optimization Team supports the Disney Entertainment Theatrical & Digital Brand Marketing Teams and the larger brand and franchise YouTube Ecosystem. This group is responsible for leading and the development of macro-level channel optimization strategies, including metadata updates, playlisting, tagging, chapters, thumbnail reconciliation, the reorganization of back-library content, and ensuring alignment with YouTube Digital Strategy and Brand teams’ priorities and guidelines. The efforts of this team will prime content for search, optimize to algorithms, and audience discoverability, retention, and engagement.

Reporting into the VP, Digital Strategy & Operations, the Sr Manager, YouTube Operations & Optimization will support The Disney Entertainment Digital Marketing YouTube Team that is focused on Brand, Studio, and Title Marketing.

The Sr Manager, YouTube Operations & Optimization should be well-versed in YouTube as a platform, its various products and tools within the larger ecosystem, have an expert understanding and history of managing CMS backend systems, and have a proven track record successfully leading efforts involving multiple CMS within a matrixed YouTube ecosystem. This leader will have a deep understanding of content uploading, playlisting, geo-targeting, and metadata and have demonstrated successes utilizing channel and content performance data to drive and pivot optimization strategies.

More importantly, this senior leader must possess expertise in the nuances of general audience versus made-for-kids content as it relates to the above. This leader will already have strong platform relationships and contacts, and understand the opportunities and limitations of the platform’s capabilities and its representatives’ technical support.

This senior leader will work closely with respective MFK and GA YouTube Creative & Programming counterparts to collaborate on scheduling workflows and mobilize plans forward or provide solution paths to roadblocks.

In addition to internal digital team stakeholders, this leader will regularly interface and lead collaborations with Legal, Anti-Piracy, CyberSecurity, YouTube Governance, and cross-line-of-business (xLOB) leaders across TWDC (where applicable) and must be able to provide recommendations backed by sound reasoning and data within their proposals.

This senior leader should be strategic, collaborative, results-driven, and detail-oriented, with an expert understanding of content distribution within a highly matrixed organization and YouTube ecosystem. Additionally, they should possess a deep understanding of digital and emerging platforms outside of YouTube and how they co-exist within a larger landscape. They should be able to lead and shepherd multiple projects at a time within a fast-paced environment while identifying ways to streamline processes to maximize efficiency across all workflows and groups. This senior leader will have a successful track record of leading direct reports, executing performance reviews, and possess the ability to influence, inspire, and mobilize team members effectively.

Responsibilities:

Drive the larger strategy for ecosystem recommendations and collaborate with internal stakeholders to align tactics.
Lead the team responsible for maintaining the backlog of legacy content and identifying areas of optimization for the go-forward strategy.
Understand domestic and international requirements for content restrictions that will live on global brand channels from the Creative & Programming team and share those insights downstream for the team executing geo-targeting tactics.
In partnership with Digital Strategy, Creative & Programming, and Brand Leads, manage the creation and maintenance of playlists across the portfolio of YouTube channels.
Lead operational efforts in maintaining permissions, user access levels, and quarterly audits for CyberSecurity compliance.
Support content rollouts on the platform and resolve issues/bugs, publishing errors, and escalate outstanding platform issues as applicable.
Proactively identify larger operational and optimization platform roadblocks and provide solutions for Sr Executive leadership review.
Serve as the lead platform expert and attend regular YouTube trainings to ensure up-to-date knowledge of product features and priorities, discerning their application to the Digital YouTube ecosystem. Regularly share best practices with stakeholders.
Collaborate with the Studio Analytics Team to share channel and content performance data at appropriate intervals to inform business decisions.
When applicable, collaborate with the wider Digital Marketing Team to support publishing efforts (including unlisted assets) on designated YouTube channels on behalf of Brand, Title, and Creative & Programming Teams.

Minimum Qualifications:

7+ years with relevant experience in digital marketing for brand and entertainment properties, preferably within a highly matrixed multi-IP/brand organization
5+ years specifically in YouTube Operations & Optimization
3+ years experience successfully managing teams and the professional development of individual contributor professionals, a plus managing people-managers
Can successfully drive work forward and has demonstrated a proven track record in working with partners across multiple functions/disciplines
Mastered YouTube as a platform, the backend CMS operations, capabilities, limitations, and has navigated complex-problem troubleshooting with platforms and internal stakeholders to resolve
Experience with direct management of YouTube Channels with large followings within a complex ecosystem structure
Strong understanding of AdSense, YouTube Policies, Block Categories, and Channel Designations
Proficient in the use of Microsoft Office (excel, word), Google Doc
Strong Keynote/Powerpoint/Google Slide experience and building Sr Executive facing materials with the ability to discern appropriate communication for all levels of team members
Previous experience with other CRM tools – Salesforce, AirTable, Zendesk, JIRA
Strong understanding of relevant social media platforms Facebook, X, Instagram, and TikTok. More specifically, how they differ from one another and how to leverage within the wider ecosystem alongside YouTube
Strong analytical and quantitative skills coupled with the ability to communicate and implement operational processes effectively
Ability to thrive in a rapidly-changing workplace, can lead with positivity through ambiguity, and is self-accountable to independently executing plans with minimal supervision once project guidelines, expectations, and goals are shared
Superior organizational and communication skills with strong history of working with xLOB/partners across multiple teams and departments
Ability to juggle and work on multiple projects successfully over a sustained period of time, often carrying sensitives and high visibility
High sensibility with the ability to be open minded to feedback and always seeking out the best idea, not just their own idea
Strong expertise in the ability to synthesize historical context, new information, data and insights into actionable strategies and tactics

Preferred Qualifications:

AA or BA in Digital Marketing, Marketing, Business Admin or relevant degree preferred

The hiring range for this position in Glendale, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Entertainment Operations LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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