Sr. Manager, Retail Brand Commercialization – Toys, Collectibles, and Impulse

工作 ID 10112172 地點本頓維, 阿肯色州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Feb. 20, 2025

申請

工作概要:

Be Part of the Story at The Walt Disney Company as the Senior Manager, Retail Brand Commercialization! This exciting role will be responsible for leading $1B+ annual retail sales across core categories including Toys, Collectibles and Impulse, working with both internal and external partners, across an extensive brand portfolio. If you have a strong background in Toy licensed retail account management along with extensive experience in developing and implementing strategic plans that deliver sustained growth, we hope you apply! Position will be a key partner across the Disney Consumer Products, Retail Brand Commercialization, Brand Commercialization, Category, Product Development and Creative teams.

This role reports to the Director, Retail Brand Commercialization.

This is a Full-Time role.

What You Will Do:

Lead the development and implementation of brand-first strategies that drive long-term growth in assigned categories, including Toys, Collectibles, and Impulse.
Meet and/or exceed financial goals set for assigned brands and categories across licensed.
Lead all licensed and Direct to Retail initiatives in assigned categories, developing and demonstrating outstanding buyer and licensing relationships to meet/exceed revenue targets and growth objectives.
Lead strategic implementation of all key category and brand initiatives in modular and feature space across licensing partners to achieve efficient assortment support, driving strong consumer demand that aligns with retailer strategic objectives.
- Develop and implement franchise evergreen programs that provide 365 support, while activating against key content and brand marketing moments for fan relevance.
Vital team partner in the development of cross-category placement and feature space opportunities with Retail Brand Commercial/Walmart team peers.
Leverage consumer, shopper and category insights to Identify key strategies by brand and by sub-category that deliver against critical initiatives.
- Identify market-share and white space opportunities for existing brands, categories and consumer segments, across new intellectual property, content events and evergreen brands.
- Implement strategies with alignment across Walmart merchants and respective licensing suppliers.
Partner with Retail Marketing team, Brand Commercialization and National Marketing to develop and implement impactful retail marketing plans that deliver sell-through & return on investment objectives for strategic priorities. Collaborate with internal alliance partners to develop cohesive retail programs and unique opportunities.
Build and sustain strong team-oriented relationships with Disney Consumer Product Category, Product Development and Creative teams to ensure strategic alignment by brand, category and initiative to meet financial objectives.
- Initiate and develop ownable, curated product line initiatives for the licensed categories.
Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting.
Develop 5-year strategic plan, annually, by category and franchise, and set key objectives and priorities.
Analyze & understand retail and consumer trends in the industry, specifically for relevant categories
Effectively manage travel and expenses to budget.

Required Qualifications and Skills:

5+ years’ experience working in consumer product brand sales or buying; Toy category experience strongly preferred.
Established experience in retail sales, brand and retail marketing strategies; preferably within mass channel
Understanding of interchangeable business models, such as Direct to Retail and licensed.
Experience across multiple categories
Excellent interpersonal, communication, relationship building skills
Strong leadership skills, flexible/adaptable, very collaborative and able to influence and persuade at all levels of an organization
Innovative, capable of working independently and leading a variety of initiatives/issues simultaneously, within a fast-paced environment.
Strong analytical skills and understanding of business and financial concepts
Skilled computer literacy - Keynote, Excel, Word, etc.

Education:

Bachelor’s Degree or equivalent experience

Benefits and Perks:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DCPJobs

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Consumer Prod & Interactive Media，其所屬的業務部門是 Disney Experiences。

Disney Consumer Prod & Interactive Media 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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