Specialist, Programming and Content Curation, DTC SEA
工作概要:
Job Overview
Disney Entertainment (DE) brings together the Disney’s best-in-class product, technology, and commercialization teams together into one global organization. DE is responsible for the P&L management and all distribution, network and engineering operations, sales, advertising, data, and certain key technology functions worldwide for the Company’s content engines. DE also manages operations of the Company’s streaming services including Disney+, Hulu, ESPN+ and Disney+ Hotstar; and domestic broadcast and cable television networks.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, Star and more. Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.
The Specialist, Programming and Content Curation will be responsible for providing assistance in executing programming and content curation plans for Singapore. The role is vital in supporting and recommending strategies to deliver high-impact curation, with an editorial calendar of initiatives that drive content discovery and maximize viewing time, which are critical to support broader business KPIs of subscriber retention and customer lifetime value. The role will become an expert/super-user in the Disney+ Scheduling and Content Management tools.
Responsibilities:
- Work closely with Market lead to leverage service, market, and behaviour data, as well as audience research to drive effective programming strategies, and create high-impact, curated programming events that leverage TWDC brands and franchises
- Plan and schedule content in a timely manner
- Pull data analytics to gain and share merchandising insights around audience, title, platform, and other elements of Disney+
- Collaborate with colleagues locally and internationally to align plans and amplify reach and engagement across all our customer touchpoints
- Assist in managing and developing an editorial calendar for multiple content genres
- Provide editorial recommendation on customer needs, content discoverability and ongoing product development
- Track the alignment of local planning strategies with overall global planning strategy
Basic Qualifications:
- A Bachelor’s Degree preferred or equilvalent work experiences
- Experience in content strategy, content curation and scheduling on SVOD service is a plus
- Good understanding of The Walt Disney Company content library, brands, franchises, and characters that define them, and expertise to build further audience engagement. Keen interest in Asian content is a bonus. Good understanding of digital media platforms, including hands-on management of web, app, streaming, and connected devices.
- Proven ability to work across a matrixed organization while also able to self-motivate.
- Demonstrated ability to thrive working in an extremely fast-paced environment.
- Familiarity with local content guidelines and practices is advantageous.
Skills:
- Adopts a challenging and questioning approach, proposing information and solutions in creative ways.
- Able to be both a team player and contribute independently with initiative
- Excellent organizational skills and ability to prioritize workload to meet competing deadlines and manage stakeholder expectations.
- Agile and proactive to learn or adapt to new tools as needed
- Meticulous attention to detail and commitment to accuracy
- Strategic thinker with good communication skills.
- Creative mindset with the ability to leverage on data to develop strategy/decisions.
- Results-oriented
- PC / Computer systems literate is a must. Expert level in the use of Excel, PowerPoint, Keynote, Google Docs, and other relevant software tools
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於The Walt Disney Company (APAC):
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Southeast Asia),其所屬的業務部門是 The Walt Disney Company (APAC)。
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探索此地點 APAC
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可在 APAC 地區的多個市場以豐富方式探索新品牌體驗。
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