Director, Disney DTC Pricing and Yield Management
工作概要:
The Director, Disney DTC Pricing and Yield Management will support the Direct-to-Consumer Business Team and report to the VP, Disney DTC Pricing and Yield Management. This position will provide day-to-day analytical and business modeling support to drive our pricing and yield management strategy globally. Tactically, the Director will play a key role in strengthening the DTC (Disney+, Hulu, Disney Bundle) annual pricing and promotional strategy, as well as aligning the optimal price points for all subscription products across the organization. This role requires developing a deep understanding of TWDC internal structure, business culture, and objectives while managing highly complex products and ambitious operating goals. This is a hands-on role and the right candidate will bring significant experience in pricing, value for money analysis, supply and demand analytics, consulting, and execution, along with a clear understanding of the streaming business model and its positioning within the larger entertainment landscape.
Responsibilities:
Collaborate with cross-functional teams spanning Data, Finance, Operations, Insights and Strategy
- Partner with Data to develop a robust pricing model based on a range of inputs, including actuals, on a global basis.
- Work closely with Finance to enable rapid and scalable scenario analysis of subscriber, revenue and operating income impacts of adjusting prices of subscription products.
- Provide strategic support to Operations in developing go-to-market and communications strategies for pricing and other promotional activities (e.g. winback offers, bundling).
- Collaborate with Insights and Strategy to translate customer survey data into customer reaction scenarios in the context of pricing options.
Drive consensus on optimal pricing for all subscription products
- Leverage a data-driven approach to generate buy-in from cross-functional partners and regional stakeholders on the most optimal pricing for Disney globally.
- Strengthen the DTC organization’s ability to use willingness to pay and value for money indicators to support pricing decisions.
- Champion an “always learning” pricing function and incessantly monitor consumer sentiment and spending behavior on Disney’s DTC entertainment services.
- Highlight potential benefits or shortfalls of other monetization opportunities with an emphasis on impacts to specific customer segments.
Qualifications:
- Minimum of 10 years of progressive work experience with specific expertise in dynamic pricing and yield management.
- Experience in entertainment, media, technology, marketing, or related disciplines.
- Exposure to people and organizations rooted in data, data engineering, and analytics.
- Able to master exploratory data analysis, advanced reporting, data modeling and visualizations to serve the dual purpose of driving decision making and delivering fact-based actionable recommendations.
- Excellent written and oral communication skills across all levels and audiences.
- Strong interpersonal skills and proven ability to build relationships, influence decisions and drive results through internal partnerships at all levels.
- Ability to expertly field both internal and external business requests and manage changing priorities.
- Emotional intelligence with a proven track record of perceiving needs, adjusting quickly and handling ambiguity.
- Highly focused and results-oriented in supporting sophisticated, deadline-driven operations; able to identify goals and priorities and resolve issues in any project stage.
- Strong initiative and a willingness to get things done quickly and accurately. Strong planning and organizational skills, with the ability to drive projects to completion.
- Ability to function effectively in a highly charged executive environment, and the ability to discern when to act independently.
- Demonstrated business acumen with well-developed planning and analytical skills, using a global perspective.
- Highest degree of integrity supported by a flawless record of maintaining confidentiality.
- Undergraduate degree required, Graduate degree preferred.
The hiring range for this position in CA is $182,800.00 to $245,000.00 per year and in NY is $191,500.00 to $256,900.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Direct to Consumer:
Disney 的直接消費者團隊負責監督 Disney Entertainment 中的 Hulu 和 Disney+ 串流業務,協助將 The Walt Disney Company 一流的故事講述給世界各地的粉絲和家庭。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Streaming Services LLC,其所屬的業務部門是 Disney Direct to Consumer。
Disney Streaming Services LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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