Social Media Marketing Strategy Manager

工作 ID 10114764 地點 Glendale, California, United States / Celebration, Florida, United States 有意工作的公司 Disney Experiences 日期已公佈 Mar. 11, 2025

申請

工作概要:

About the Role and Team:

At Disney Consumer Products (DCP), we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives! From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide.

As a Social Media Marketing Strategy Manager, you will be responsible for supporting the Consumer Products Marketing team in building and engaging audiences through compelling social media programs across a variety of franchises such as Disney, Pixar, and Star Wars. You’ll work with internal Cast Members, external licensees and agencies across marketing strategy, advertising, PR and communications, customer engagement and franchise/commercial teams. As a social-first storyteller, you will help shape and implement plans that connect with consumers in inspiring ways, across multiple social platforms including Instagram, TikTok, and YouTube. You will manage the creation of content with external agencies and creators, partner with paid influencers for product amplification opportunities, and ideate new ways to achieve DCP social media marketing goals.

You will be heavily involved in the evolution of the Disney Style handle that reaches over 4 million consumers, so experience in the fashion and beauty industry is a must. You have an impressive track record of creating culturally relevant social media programs and content that have driven high levels of engagement with consumers. You are on top of trends and plugged into pop culture. And you get excited by content creation, bringing your own style and understanding of the audience to life through compelling stories. This role will report to the Manager, Social Media Marketing Strategy.

Portfolio Required. Please ensure you upload your portfolio and/or a link to any created content along with your application.

What You Will Do:

Ideate and execute social media marketing strategies, including editorial content approaches that will make DCP social channels a top destination for target audiences
Support the day-to-day management of DCP social handles to align with key strategies and business objectives
Work with leader and internal partners to execute strategies and campaigns using social media as the tactical pull-down to deliver on business goals
Collaborate with Marketing Strategy, Brand Commercialization, Franchise, Licensing, Customer Engagement, Public Relations, and other partners across The Walt Disney Company to optimize social media programs
Help to manage external agencies who support DCP social media accounts, including formulating contractual obligations, ensuring fulfillment of work against defined campaign plans, monitoring for quality control, and providing creative feedback
Curate social analytics and performance information, to inform social content strategy in real time, and share key data with stakeholders
Bring new methods and strategies for success to the table, with confidence to present and execute to success
Work as a social expert, with dedicated focus on trends and opportunities

Required Qualifications & Skills:

5+ years of relevant professional experience in social media or digital marketing
Portfolio required
Experience managing social media for a fashion or beauty brand, executing social media strategies and producing compelling content
Experience in marketing to Gen Z audience
Demonstrated understanding of social platform tools and best practices on current and emerging platforms
Passion for social media and deep knowledge of how to leverage it to drive business goals
Excellent editorial judgment, a passion for community engagement, and enthusiasm for the social ecosystem
A creative eye, with a knack for capturing social content, whether still photos or videos
Possess excellent written and verbal communication skills and polished presentation skills
Experience developing partnerships with internal and external team members in a collaborative and inclusive environment
Expertise in project-managing a portfolio of projects, successfully balancing strategies, details and budgets
Experience interpreting data and making recommendations based on research and consumer insights
A commitment to diversity, equity, and inclusion
An optimistic professional, with a bias for action, who leads by example

Preferred Qualifications:

Experience with building national level campaigns
Knowledge of product development and new product launches
Experience in executing live shopping events and social commerce
Proficiency in Keynote

Preferred Education:

Bachelor's Degree in Marketing, Business, Communications, or equivalent work experience

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DXMedia
#DCPJobs

The hiring range for this position in Glendale, CA is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Consumer Products, Inc.，其所屬的業務部門是 Disney Experiences。

Disney Consumer Products, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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